Social media is around 40 years old but it only now it is strong. Companies in practically all industries have access and use networks like Facebook and Twitter to promote their brands. We do not know what the future holds for social media marketing but it is a certainty that it will be more and more important as people move away from regular action channels. This is why you need to act now with strategies that you absolutely need.
Always cover basics
Branding is complicated but what is always important is to make sure that your basics are as well-developed as they should be. This includes your social media handles, boilerplates, bio, color palette and logo. Everything needs to be consistent. While it is possible that you can change your branding elements, this does not mean that you can do so without covering absolutely all the basics.
Analyze all your social media accounts. You want to be sure that all bios, handles, banners, logos and posting cadences are consistent, based on brand guidelines. Then, regularly post on a good schedule that is always respected.
Extend visual branding
You need to always use the exact same fonts and colors in your videos, graphics and images. For instance, let’s say someone visits the brand’s Instagram page. That is when the pop of color or the filter used has to be instantly apparent.
As time passes, customers notice a consistency in posts. They start to recognize the fact that what you posted comes from you. This is possible without seeing the social media handle or the brand logo. Such brand recognition is vital in all social media branding campaigns.
Create marketing personas
One of the easy ways to build brand awareness on social media is to take advantage of marketing personas. These vary from one network to the next. As an example, TikTok audiences are much younger than what is seen on Facebook. When you use the exact same content, nothing will resonate in the way you want.
Make sure you start with the customer base of the company. After, you want to map the base while considering the used social media network. The content that you create needs to match the marketing persona that you create.
Establish a clear brand tone and voice
When you brand social media posts, you absolutely need to make sure that related copy and captions are as on-point as possible. The social media accounts for a company need to show personality.
Fortunately, most businesses already have some sort of brand voice in place. This is done for marketing campaigns. Due to this, you just need to extend the voice towards social media. Obviously, this means you take a platform-by-platform approach.
Creating multiple accounts
Last but not least, it is often worth creating multiple accounts on social networks to reflect multiple owned brands. This allows a much higher focus on branding and you can easily cater to exact specific audiences through the content that is served. For instance, you can have a social media account per individual services location. Alternatively, you can have one for the top-selling products you manufacture.