The Google Core Update for May 2020 is finished. This means that it is completely rolled out. Unfortunately for many SEO companies, the response of the industry is a negative one. This is largely because there are very big brands that are ranked in the top positions for numerous keywords. Is this a good thing or a bad thing? Let’s go through some complaints to figure it out.
Social Media Ranking Domination
A very common complaint about the May 2020 core update is that search engine results started to show up several social media pages, like Pinterest. From one perspective, this is actually normal because so much of the content that people search for these days is related to current events. On the other hand, the appearance of some of the results leads to many thinking that the update is full of flaws.
A particularly worrying thing is that there are many screenshots of searches that are dominated by Pinterest listings. The listings just feature albums with hundreds of photographs. There is no good content, so the idea that Google favors high quality content is drastically compromised.
Big Brands Dominate Searches
Another feedback that was common was that the very big brands started to dominate results. Amazon was the one that was mostly presented. Many specialists said that when they look for many keywords, most of the first results are just listings on Amazon.
The fact that most of the listings are Amazon, Etsy, and eBay led to many thinking that this is just a revenue tactic from Google.
While it is completely normal that some of the results are dominated by the big brands, the weird thing is that there are many searches presented online as proof of double listing. This means that for a keyword search, two pages featuring the same actual content from a big brand like Amazon appear. Obviously, many SEO specialists are bothered by this and they think that this can drastically reduce revenues for smaller websites.
Etsy Dominates Handmade Searches
The strangest report that is connected with the Google May 2020 core update is that Etsy is now associated with handmade. Examples of some of the queries that are dominated by Etsy results include socks, bongos, and fishing flies. In the case of bongos, the keyword phrase is actually dominated by 2 results coming from Etsy, 2 from eBay, 1 from Amazon, and 1 from Pinterest. This is indeed something that was reported by the top digital marketing blogs and is signaling a problem with the algorithm.
Google Adjusting Its Algorithm For The Coronavirus Pandemic?
According to TechnologyReview.com, AI is now disrupted by the changes that take place in the behavior of humans because of the coronavirus pandemic. The algorithm Google uses does use machine learning and AI models. While marketers work hard to adapt to the pandemic, Google surely tries the same thing but its technology might be flawed.
Technology Review practically hints at the fact that Google might have made algorithm changes as a response to its AI being affected. This is definitely a possibility that could lead to seeing an increase in what people have been doing more during the pandemic, which is shopping from the comfort of their home, working more on handmade projects, and browsing social media websites.
To sum up, the Google May 2020 core update finished rolling. While we do not really know much about the full impact of the changes, it is 100% clear that something is wrong. We are looking at many SEO specialists that think the algorithm does not operate as it should. This is because of the domination of search results by listings that should not be there, including double listings from etsy and Amazon.
So far, it is still early in the past-deployment phase and more data needs to be gathered. Please keep in mind that these are just the first things that were noticed by specialists from around the world that work with some of the larger brands. It is not clear how the smaller brands were impacted. At the same time, if this is something general and search results are mostly as they are reported now, it is a certainty that Google will do something to modify it, although another core update might be needed for that.