Digital marketing is becoming mandatory for businesses of all sizes. You simply need to have a presence online and promote your services and products with the use of an appropriate strategy.
The problem is that creating an effective digital marketing strategy is not easy. In fact, it takes years to master to learn how to do it right. There are actually numerous secrets of digital marketing strategy that you will end up learning during your journey. Here are some of them.
Use Audience Tool When Creating Facebook Paid Ads
Most businesses that try to use Facebook paid ads and fail because of a lack of results never do it again. This is a mistake because Facebook traffic is cheap and you can use it to easily get a lot of traffic. But how do you do it?
Although there are always things that you have to take into account and you need to be sure that ads are used as a part of an effective digital marketing funnel, there are ways to make it work. The real secret is properly using Facebook’s audience tool. You can use this to easily customize the entire promotion audience. Lock in when you take into account interests, geographical location, and demographics.
The 80/20 Rule
The 80/20 Rule initially appeared in blogging. Bloggers used it to promote their content on social media. It eventually evolved to something that can be used in literally any business model.
The idea is to promote the business and the content that you created only 20% of the time. With the rest, you are supposed to interact with customers and the content created by others.
Use Video Instead Of Images
Video marketing is definitely more expensive for the brand than the use of images. Even so, it is something that you have to consider in the event that you want to promote something properly online.
The trick with video marketing is treating it seriously. We live in the age of technology so it is mandatory that all the videos you create are of the highest possible quality. Also, you need to learn how to adapt and communicate properly with your audience, like when we mentioned communicating during covid-19.
Use Influencer Marketing Instead Of Ads
Influencer marketing has been used by countless different big and small brands and the results are much better than anticipated. The most important thing is to focus on the numbers though.
With influencer marketing, you gain access to the audience of the influencer. This audience needs to perfectly match the brand’s target audience. At the same time, you need to be sure that the audience is actually engaged with the influencer.
CTAs Are More Important Than You Think
So many businesses and marketers claim that the CTAs (call to actions) used are very good but the reality is that this is not actually the case. When a landing page does not convert, the CTAs have to be analyzed. In order to make an appropriate decision, people need to see clear actions.
Always use phrases and verbs that are actionable. Do not get very wordy and place the CTAs properly. At the same time, you should never use too many CTAs on the exact same page. In addition, use the sales funnel.
Free Items Convert
Ever wondered why there are so many free items offered by businesses from all around the world? It is because marketers figured out that people really love free items.
Free items can be offered by any brand as a bonus for a specific action, like signing up to a service or buying something. You can always find something of value to offer without any true difficulties. This includes tutorial videos, recipes, how-to guides, and so much more.
Focus On The Story
One of the most common marketing mistakes seen these days is a really strong focus on colors, logos, and other visual elements. The story ends up being ignored.
Remember that people think in stories. This is how they make connections and is a huge part of why they buy something new. When the brand does not tell a really compelling story, customers fail to connect. If a connection does not happen, purchases are not made.
People shop with their emotions. You need to focus on storytelling and you always increase sales when you do that.