Chatbots are nowadays much more used than people believe. They are actually a huge part of customer support for several large corporations. To put it as simple as possible, in the event that you have a system that can implement or take advantage of chat bots, this is an investment you want to seriously consider.
What Is A Chatbot?
We can define the chatbot as being an artificial intelligence-based computer program. Its goal is to stimulate human conversation. You might also hear the term “digital assistant” used but “chatbots” is the term that needs to be remembered.
The bots interpret user requests and process them. Then, a relevant answer is offered. In some cases, bots can offer voice answers but the most common implementation involves just the use of text. Chatbots are used on websites and in applications like Twitter or Facebook Messenger.
Why Are Chatbots Important For The Business?
At the end of the day, what you want is to get more visitors to your local business or to your online website with most digital marketing strategies you create. Chatbots can help you to get closer to such goals. They boost the operational efficiency of the digital operation and also offer cost savings because of the removal of human operators. Companies can resolve most customer issues and queries in an automatic way while human interaction need is reduced.
Forbes claims that 80% of marketers are now interested in using chatbots. A large reason why this is the case is that brands understand the importance of improved customer experience.
If you wonder why chatbots should be added to your digital marketing strategy, take into account the benefits associated with using them:
Reduced Waiting Time For Customers
The 2017 Chatbot Report showed us that 21% of the consumers acknowledge chatbots as being a very easy way to get in touch with a business. Obviously, this number keeps going up as time passes.
The chatbot is a very smart way to make sure that the customer receives very fast responses to the questions that he/she has. Immediate responses, without the need to wait in a queue, are very beneficial.
Round The Clock Availability
The number of customers that move to competitors when they think businesses do not care about them is constantly growing. Bots are available at any point of day or night and customers can receive immediate answers to all the very common questions that appear.
Improved Customer Engagement
The conversational bots can easily engage customers and start proactive conversations. Personalized recommendations are offered so the customer experience is boosted. When customers are engaged, there is a much higher possibility of making a sale.
With chatbots, scalability is very simple. The bots can be scaled when business hours are at peak levels and can be scaled down whenever there is not much use to have them in place.
Chatbots are said to be able to save businesses over $8 billion per year by the time 2022 is reached. They help save customer service costs because of the simple reason that support agents are not needed. The businesses actually get to remove extra costs like infrastructure costs, training costs, and salaries.
Automatic Sales And Leads
The sales funnel can be automated with the use of chatbots that prequalify leads. Based on results, the leads are directed towards the right part of the funnel. Businesses engage customers very fast and due to this speed, conversion rates and lead numbers are automatically increased.
Lower Customer Churn Rate
When you want to reduce bounce rates and you want to increase conversions, you need to be sure that visitors are engaged. Chatbots make this very simple. The engagement strategy is boosted and visitors are kept hooked.
To sum up, chatbots are very important for modern businesses. Whenever you have a website and you rely on the interaction with visitors, make sure that you offer everything that they need. The chatbots can help any company to increase leads and sales, which are always important priorities.
It is a fact that businesses that do not invest in increasing customer satisfaction lose ground in the long run. Due to this, always try to do everything you can, like implementing chatbots.