When it comes to earning a passive income online, many people talk about affiliate marketing. It is true that this can be very effective but you do need to work hard. One of the most promoted options available in affiliate marketing is offered by the Amazon Associates program. However, running a very successful Amazon Affiliate site is not at all simple.
If you want to drastically increase the possibility of making conversions with your Amazon Affiliate website, here are some highly effective tips to take into account.
Always Write Actionable, Natural, And Honest Content
If you want to earn a good income from your affiliate site, you have to build trust among the users that you reach. This has a snowball effect since it helps you to keep increasing traffic. When visitors trust you, the possibility of making a purchase is simply much higher. Just compare this to the impulse buyer, the one that only visits once and makes a single purchase. This can only happen in the event that trust is quickly established.
In order to build trust, the content that you create needs to be honest and has to sound natural. Affiliate marketing is a world filled with competition. Countless websites will right product reviews to try to convince people to make a purchase but they are almost always just like robots wrote them. Carefully research every single piece and always include information about downsides. This organically establishes trust.
Also, the content that you create has to be actionable. As an example, when writing reviews for coffee machines, you cannot just talk about features and expect to make a sale. You have to answer questions that visitors have and then explain the way in which products benefit them. Always focus on positives and how they are valuable for readers.
Use The Best Possible Images For The Products
Even if you write the best possible honest and engaging content, a sale is very hard to make without product images. Just think about how Amazon would look like and work if photographs were not present.
The big problem is that you cannot use the product images on Amazon inside your content. This makes it very difficult to build a great converting landing page. Fortunately, there are other options available:
- Taking your own photos–Physical items are needed and a good camera. When you have access to this, taking your own photographs is the best solution available. With virtual products, screenshots are normally enough.
- Ask for the promotional images – The supplier of the product usually has numerous promotional images available. You can contact it in order to receive them. While this is not always a possibility, it is worth trying.
- Source from owners – Locate some product owners on the internet and ask for pictures. Usually, this will only cost you a very small amount and you can then use the images.
Try not to use stock images. It is very difficult to find some of the specific product you want to sell and the content that is used in your reviews or articles should always accurately showcase products.
Write Long-Form Content
Most people these days are very informed when they shop on the internet. Much more research is done so it is very important to create comparisons and reviews that stand out. The easiest way to do this is to create a very in-depth review that covers as much as possible.
While there is no official guideline to follow when it comes to long-form content, as a simple rule of thumb, you have to create articles that go over the mark of 1,000 words whenever you try to use content marketing.
Long-form content is simply trusted more by people. However, at the same time, online readers do tend to simply skim articles. You thus have to adapt your long content for the skimmers.
Some formatting tricks that can help you:
- Use a table of contents whenever applicable so that the user can jump to the desired section.
- Use subheadings and do it often while making them descriptive.
- Insert images when there are long paragraphs so that some points can be highlighted.
- Use lists and tables when possible so that you can display information in such a way that it is very easy to digest.
There are obviously situations in which long-form content is not applicable, like reviews for products where you cannot write 1,000 words of valuable content. Determine what content will benefit from the in-depth treatment and do not avoid long-form content whenever applicable.
It is not easy to run a very successful Amazon affiliate website. However, the tips above are going to help you out a lot as they are a part of the foundation when it comes to creating a trusted and respected affiliate site. Also, as an extra tip, ask your readers what they like and what they do not like. You will be surprised to see the answers.