It is safe to say that 2020 was not a very good year for digital marketing. However, the challenges that appeared did bring forth very interesting opportunities. In 2021, we already saw several new trends and interesting online marketing approaches. Some were said to appear much later while others were completely new. But some mega trends did become visible. These are the ones we will highlight below, those that are changing how we use and will use digital marketing.
Since in-person events were not and are not a good option, marketers started to use video marketing, virtual events, and various other digital marketing channels in order to establish a connection with customers.
Because of the fact that customers have to deal with limitations, lockdowns, and restrictions, they are more willing to use digital offerings. There is thus an increased value put on the creation of digital experiences.
Big Data Use
The more data we gather, the easier it is to create effective digital marketing campaigns. This is why the use of big data in marketing keeps growing. Out of all the mega trends that dictate digital marketing, this is one that is old and will always remain active.
According to NodeGraph, by the time we reach 2025, we will have over 175 ZB of world data. This is so much that you would need to spend 1.8 million years in order to download everything with the internet speed we have available.
In 2020, in just one minute, on the internet we saw almost 500,000 tweets written, 200 million emails sent, 4.7 million YouTube videos seen, and over 60,000 images being uploaded.
Content Creation And Publishing
Right now, there are over 3.7 billion users of social media. They are actively creating new content every single time something new is posted. On TikTok, we see short videos. On Instagram, videos and pictures are uploaded. Blogging encompasses over 500 billion websites and new publishing platforms are being created every single month.
The point is, your content marketing strategy can now be much more complex than it ever was. Content creation is not going away. It is just expanding and improving.
Nobody knows what new publishing platforms are going to appear in the near future, but there will always be some new opportunities digital marketers can take advantage of.
Almost 60% of the entire population of the Globe is connected to the internet. And this number just keeps going up. Marketers now have to consider their target audiences to understand exactly how they connect. The world has already gone digital and new adoption of technology is what we should expect at all points in time. Also, adaptability will play a huge role in modern marketing.