SEO is an essential part of any digital strategy, and people seem to have not understood it yet. That is why we point out the 5 fatal mistakes and how to fix them.
Low Load Speed
One of the most common problems with most websites is that they are slow, which cannot be tolerated because the user gets tired and leaves. You must do everything possible to lighten your website’s weight, make fewer requests to the server, and make it go like lightning.
How to get a fast website?
Many factors intervene and that maybe you escape at the programming and code level. But something you can start doing now to improve the loading of your website is to optimize the images and re-optimize the old ones.
Check the size in which you uploaded them if the height and width are disproportionate to the size of your template. We recommend you redesign them, cut them to the correct size, and run them through a compressor.
Misuse Of Tags (H1, Titles, H2, H3 …)
It is not the first time that we mention it in this blog. One of the most common SEO mistakes on a website is finding several h1s on the same page.
There should NEVER be more than one h1 tag on a web page, right? The truth is that until now, it has always been recommended to use a single h1 per page, but from Google, they say that nothing happens if you need to have several h1 because it is not an essential factor, and they will not penalize anyone for that.
How to fix it?
If you have doubts about how you have used the tags in your blog, you can look at the source code (right button> see source code of the page). But doing it one by one can be a very tedious job.
There are tools like Screaming Frog that will help you analyze all the URLs on your website and remove these types of tags.
Not Taking Care Of The Internal Link
Internal linking is essential to transfer authority throughout your website. It is also a factor that you should work very well because it helps the user and the bots to navigate your site and to track all the URLs.
A widespread mistake in internal linking that you should not make is linking to products or posts from other categories.
How to fix it?
To do this you must have the web architecture of your site well planned. It is essential to correctly organize the information to transfer authority from the main page (home). That is the one that should receive more authority and links to lower and deeper pages (categories) such as product pages or posts.
Not Getting External Links
In the same way that you need to distribute authority through your website’s pages, you need to receive that authority to be able to transfer it. How do you get it?
Some common mistakes about link building:
– Use the exact keyword anchor text.
– Link to internal pages of your website.
– Get lots of bad links in no time.
Something we found in the last link building study we published is that most websites use anchor texts using the keyword, and it is perilous.
How to fix it?
If you think about it, the best external link you can receive is one that is natural. So, it is not natural for a medium to link to you using an exact keyword. The best thing that we always recommend is to receive links to the home page using brand anchor text (your company name, URL, domain name…).
This error mainly applies to eCommerce. The easiest and fastest is to put the text that the supplier has in its catalog on the product sheet. But that is a big mistake.
Avoid copying literal content from other websites at all costs because you are likely to be penalized by Panda. Also, think that your product sheet has to be striking, and the “typical description” of a supplier is not the most entertaining thing in the world.
How to know if you have duplicate text on your website or vice versa?
There are some tools like Copyscape that help you locate plagiarized text. If you suspect that someone is copying the content, you can pass your URL through Copyscape and locate the website that is committing the crime.
As you can see, they are fatal mistakes that have a simple and cheap fix, and that can positively help you in the positioning of your different pages. Nowadays, if you have a business on the internet and you don’t apply SEO, it is as if you were not on the internet.
Now you need to have a professional to solve, but we invite you from now on to analyze those aspects of your website and start improving it with small solutions.