Social signals are highly debated among SEO professionals. Some say that they are useless in helping pages rank higher. Others say they are necessary and need to be prioritized.
The truth is that social signals do help. Engagements like comments, shares, and likes are used by major search engines as a part of the puzzle to figure out how good the content on a page is. At the end of the day, it is a very good idea to increase your social signals. And below you can find some great ways to do exactly that.
Link The Website
Everything starts with the link, just like in any other part of search engine optimization and what digital marketers say. On your social media channels, you need to link your website. Alternatively, you can use the most important pages in your current campaign, like a landing page for a service you launch.
The links are often overlooked because of their “nofollow” tags. Even if the links have this tag, they are still valuable. You might receive some traffic because of the links. Also, if someone clicks, there is a high possibility they will spend more time on your site, which Google loves to see.
Use Very Good Titles
The official recommendation is to create clickbait titles. This gets a very bad rep because countless websites are using these in a very bad way. They simply create clickbait titles that have nothing to do with the content. Obviously, this would lead to some very bad situations.
The trick with titles is to make them attractive and completely honest. What people find on your page after they click needs to be completely relevant.
Use Effective Call-To-Actions For More Social Signals
Call-to-actions are very effective on social media. This is especially the case when encouraging engagement. By simply asking your viewers to share, comment, and like, you instantly increase engagement levels. Do not underestimate the simplicity of this action. It will do wonders for your results.
Use Social Sharing Plugins
These are very effective at making it easy for your visitors to share your content. Countless social media plugins exist right now. Your blog is the perfect place to place them.
When you use such plugins, make sure they are properly configured. Also, you need to include sharing options for all the very popular platforms. This includes Facebook, Twitter, Instagram, and even Reddit. (We wrote about Twitter plugins here if you want to read more)
Share The Best Content For The Best Social Signals
A very common mistake people make is they share absolutely everything they publish on the site. This is not at all a good idea because it is a certainty that some of the content is not at all share-worthy.
At first glance, this tip is counterintuitive. This is because you want as much traffic as possible to your site. The big problem is that when you share everything, people will see that some content is not on par with their expectations. Also, social media websites prioritize only the very best content. And you do want to be labeled as a very high-quality resource by social media sites. This means your content will be much higher in news feeds.