Because of the fact that there are numerous businesses that use direct marketing these days, it is becoming easier and easier every single month to be lost in the crowd. Large corporations pay a lot of money for the services of the very best copywriters because writing converting ads is not as easy as many believe.
The ad copy needs to compel the viewer to first read everything and then perform an action. This is not at all easy to do given the fact that every single internet user sees dozens of ads every single day, sometimes even every hour.
Whether you want to boost Google Ads ROI or you want to run a successful Facebook marketing campaign, if you need to write compelling ad copy, here are some effective tips to help you do just that.
Start With The Important Information
Direct marketing copy is not at all enjoyable to read. Because of this, it is really important to offer all the important ad copy information first. Details can be provided later.
Keep The Copy Simple
Always use punchy and short paragraphs. It is a mistake to waffle on. When writing effective ads, you have to get to the point as fast as possible.
Use Unconventional Paragraph Breaks
It is always a good idea to break up paragraphs but you should do it in an unconventional way. This is because by doing this you draw the attention of the reader. You simply draw it to the following section. As a result, the reader ends up reading more. Just make sure that you do not overdo this or that you are silly about the practice.
Use Me-Marketing
Me-Marketing practically refers to putting a focus on the reader. Every person that sees the ad is interested in what is in for him/her. This question needs to be answered early. The audience has to feel understood so the copy has to resonate with readers and the situation they are in.
A very good practice when writing ads is to use the conversational town. Put a focus on words like “you” instead of words like “I”. Address the ad straight to the individual so that the copy sounds more appealing and ultimately more human.
Employ Headlines That Grab The Attention Of The Viewer
The headliner is the most important part of the copy. You will always hear this when talking about how to write an ad. Unfortunately, in many cases, people understand that his means the ad headline needs to be clever or big. This is not the case. In reality, the headliner needs to be appealing based on what readers want.
As an example, let us think about sending an email. In this case, the subject is the heading. When you receive an email, you first read the subject and you decide if you open it based on that. Due to this, the headline has to include the most important words and even offer a teaser.
Aim For Gaining Trust
You should always tell the truth when you write an ad because people do not want to be taken advantage of. As an example, do not say that you present the very best computer deals ever seen. The chances that you can do this are very low. Instead, it is a better idea to say that you offer great gaming computers at prices that you can easily afford.
Use Formatting To Draw Attention
Since you want to draw the attention of the reader to the important parts of the ad copy, make sure you use italics, underlined text, and emboldening. Also, it is a good idea to use some graphics and HTML formatting with the use of H2.
Keep in mind that the viewer will just take a look at some parts of the text. With the use of formatting, you can make sure that the viewer reads exactly what you want first.
Add Action Words
Last but not least, it is very important to use action words when you write an ad. Those ads that do not have them will not perform well. Action words create urgency and this is what you want from what you write.
