There is no denying that video marketing is very powerful as a way to interact with the modern customer who uses the digital space. We are talking about the preferred and most popular content type across literally all the online platforms businesses can target.
In 2021, we will see brands taking advantage of video marketing even more in order to increase conversions and drive audience engagement. This will be a pivotal part of content marketing strategies and we will see the following trends being very common.
Animated Explainer Videos
Although animations were always very popular in marketing, in 2021, they will be upgraded thanks to the evolution of technology. We will thus see many explainer videos presented in animated versions. This is useful because they creatively promote services or products, educate customers, employees, and are very effective at getting a point across. Animated explainer videos will be used in practically all niches.
Increased Use Of Live Video Streaming
Live video streaming is already popular and it will only gain momentum. The best way to highlight the success of such content is to look at Twitch TV. On this streaming network that was started for gaming purposes, brands now interact with customers and are joined by podcasters, yoga teachers, music performers, artists, and more.
Remember that people always love a real-time interaction with influencers. This is especially popular right now because of the lockdown caused by the coronavirus pandemic.
We will surely see an increase in the popularity of 360-degree videos in the following year. There are more and more companies that utilize videos to present services and products. But, modern technology makes it easier to create a highly immersive experience, like with the 360-degree option.
Video marketing specialists will want to use these because they create a much better presentation of products than with other options. Brand loyalty is increased. In fact, according to a case study by Advrtas, 98% of consumers declared that these videos are far more exciting than other formats.
The Growth Of Shoppable Videos
This is another really big video marketing trend that will hit us in 2021. Shoppable videos are useful because they let consumers to quickly buy products, right from the videos. To put it as simple as possible, these are videos that include an extra button that leads viewers to stores where purchases can be completed. We will see these mostly on social media, which is quickly becoming the largest web marketplace.
The big advantage of this is that the viewer does not need to manually look for the product after watching a video ad. Just a click is needed to be taken straight to a landing page.
Engagement Will Be Driven By Longer Storytelling
It is a known thing that people are more engaged by stories that seem real and true. This is why we will see a growth in long storytelling for video marketing. This will increase video trustworthiness and reality. Right now, long video ads are widely used, with this trend continuing to see growth.
Even the big brands, like Adidas, Toyota, and Subaru produced advertisements looking like shorter movies. These will showcase stories of regular people and can easily showcase how brands can aid people. Such video advertising is not actually promotional. But it is more engaging.
People trust people much more than brands. This is why vlogging is so popular right now. As more people document their day-to-day life with regular videos, they share expertise and interact with others. Brands will be able to take advantage of this and will incorporate vlogging into their video marketing campaigns. We will also see more influencers drafted by brands to represent their products.