With 2019 moving across the halfway mark, it is time to revisit some of the best online marketing strategies that will work best for any business. The nature of digital marketing needs constant upgradation of the strategies in order to stay relevant in the market, but these strategies need to be perfected for the best results. This article will focus on some of the timeless strategies that have been spoken about and will stay relevant in the coming years.
Content marketing
Even though this is a much discussed topic, it forms the backbone of internet marketing strategies. It makes the customer aware about the brand, which is an extremely important aspect. It also allows a business to emerge as a concept leader in its domain, thereby allowing it to develop the brand exposure. It can be in the form of blogs, guest blogs, videos or webinars. There are also options for generating newsletters to reach out to potential customers.
AI and machine learning
Artificial intelligence is here to stay and it is important for any business to adopt it as a part of the content marketing strategy. Machinelearning can help in the analysis of huge volumes of data and providing the right insights to help the management spot patterns and make predictions. Chatbots are becoming more and more important in the field of customer interaction and with effective tools like Microsoft’s Azure, machine learning has come within the easy reach of most businesses.
Personalisation
This is the age of delivering personalised items, ranging from products to content, to the customers. The advent of AI allows the business to effectively analyse data and gather necessary inputs to learn what the customers prefer and need. Be it Facebook or Netflix, major brands are making the effective use of personalisation to provide the customers with a better experience. Personalisation can be tried through social media, emails and through app notifications.
Effective email marketing
Connecting with current and potential customers through emails is a very powerful way to deliver your message. A business needs to develop the right content to deliver through emails, without it appearing like spams. Once a list of emails has been collected, segmentation is required to send personalised mails targeted at individual interests.An email marketing software to automate the entire process can be a good choice for businesses.
Web design
An attractive and interesting design of the web page will allow a user to spend more time in the page. The web page of any business is the first point that a customer will start with so it needs to be neat and simple to use. In addition, it also needs to be mobile-friendly in order to get the right amount of attention from Google. Hiring the right consultant who can prepare an attention-grabbing web page is definitely an important step for internet marketing.
Using a consultant
Internet marketing may not be everyone’s cup of tea and hence it is necessary to hire the right consultant or coach to take the right steps. There are plenty of effective consultants around who can provide the right amount of guidance. The idea is that the marketing strategies should not get hampered due to the lack of time or knowledge of the management.
Contextual advertising
The recent regulations are making personal data harder to come by and hence contextual marketing can be an effective method for businesses. The concept does not depend on personal data and uses the general ideas about customer motivations to place online advertisements. For example, a brand for food supplements can place its ad in the website of a gymnasium.
Live videos
Social media has made live videos very important in the marketing arena. As per recent surveys, two-thirds of all internet traffic consists of video streaming and it is set to increase in the coming days. YouTube, Facebook, Instagram and all other social media sites support the streaming of life video, making it an effective tool for online marketing.
A business making effective utilisation of user’s data and clever use of personalised content in various forms will surely stride ahead in achieving its goals.
