When it comes to promoting your company your website is the point of call. If your site is unclear and full of typos and grammatical errors, your brand will look unprofessional.
Here are five content writing tips that you should take on board when promoting your company:
Keyword research
When creating content, it’s important to look into what your audience is looking at online and to provide it.
If you are writing for young adults in the 20-30 bracket, you should make sure your content demographic is narrowed down and suitable for that age group.
Popular keyword research tools include; Soolve, Answer the public, SEM Rush, Google search console, Ahrefs Keywords explorer and Moz keyword explorer.
Edit your work
Make sure that you get someone to proofread your content because we are often blind when it comes to correcting our own mistakes.
After you have created the first draft, look back over it and check for mistakes
It’s worth purchasing a good grammar tool such as Grammarly that will help you improve your content. Grammarly is one of the best grammar and spelling tools to use. It will help optimise your text and make it more readable.
Make sure your headline is catchy
Try using the tool Co-Schedule headliner is a free tool that looks at the tone, grammar and structure of the title.
Co Schedule classifies your headline type, looks at your word balance, and breaks down your title according to Common words, Uncommon words, Emotional words, and Power words.
A catchy headline is what draws the readers attention to your article, so you need to make sure you capture your target audience.
Write for the lazy reader
Many readers don’t read word for word, so its important to write your content for the lazy reader.
You can make your content easier to read by using short paragraphs, using shorter sentences of no more than 12, skip unnecessary words, avoiding jargon, avoid past tense, avoiding repetition and by shortening your text.
Write for skim readers
Let’s face it hardly anyone reads web pages word for word. In fact, most web visitors glance at the page and skim read it and will click on a link that is of interest to them.
According to an article on The Writing Cooperative: “People don’t read every word on a web page. Usability research finds 79% of people scan web pages — they pick out words and sentences.”
- Make sure that your headline tells the audience what you’re about?
- Does image caption communicates a sales message?
- Are your sub-headlines summarising your key points?
- Easy-to-scan bullet points reduce wordiness
