Social media trends remain at a constant rate of flux and keep evolving with every New Year. If you are looking to get success in these platforms in 2020, you need to learn about the latest trends. With almost every marketer and business trying to make the best use of social media, there is a lot of competition that is involved. In case you are trying to develop the right social media marketing strategy, learning about the constant variation of social media trends will help you to stand out from the competitors.
So without any further ado, here are a few trends that are important for 2020.
Connecting with the audience
Experts feel that developing the right level of connection with the audience via social media will be more important than marketing products. The first steps that this involve is identifying the audience and finding out what interests them. Instead of being a service provider, a business needs to stand out as a helpful and understanding member of the community. This will help in developing the human face of the brand and bring about better customer connection. For this reason, it is also important to look beyond sales and develop a community focussed on the brand.
Less focus on the “like” button
Instagram is one of the first social media platforms that is putting less focus on the “like” button. The obsession with the number of likes is having a negative impact on a user base and is also preventing the free flow of content. Instagram has decided that it will make the “likes” on various posts more prominent and this will also be an effective way to minimise fake likes and followers. In addition, Twitter is also emphasising less on follower counts and trying to focus more on the aspects of rate and quality of user engagement.
The rise of Ephemeral Content
The term ephemeral content is used to describe social media content that comes into focus for a short period of time and then disappears. Prime examples of such type of content are Instagram and Snapchat Stories. With the time and attention span of people getting shorter, the short and engaging contents is becoming very popular. A large section of the marketers are already using Instagram Stories as a tool for their brand. Such content will keep rising in number this year on various social media platforms.
Video is still a vital tool
The popularity of video content on social media is definitely going to rise and it is expected to cover around 82 percent of all internet traffic in 2020. Marketers will also use video content to capture the attention of the audiences in more effective ways. The focus will be on creative and engaging methods of telling a story that will be short but effective. As the “like” button moves out of focus with time, the brands will have to focus on quality content in this field to keep the audience engaged.
Diversification is the key
To make an impact on social media, you need to move beyond Facebook and LinkedIn. The platforms like TikTok, Lasso, Reddit and Snapchat are rising steadily in terms of popularity and is a popular choice among the Gen Z users. The content in these platforms remain fresh and engaging while providing a relatively low-cost environment to the advertisers. At present the organic reach of TikTok has even surpassed the past records of Facebook and it is being considered as one of the best ways to endorse a brand. For any brand, 2020 is the year when they need to take a serious look at diversifying their social media outreach.
These are the five trends that will help you to make the best impact on social media in 2020.
While social media will keep on changing, the best part is that none of these trends will need you to start from scratch. You can make the best use of the existing resources and rethink your strategy for the best outcome.
