Those who regularly utilize Google Analytics as a tool to monitor website performance most likely know about Google Analytics 4. This is practically the newest major Google Analytics Update and is often mentioned as GA4.
Should you make the move to GA4?
This all depends on what you use Google Analytics for. To make the answer easier, here is what you should know.
Google Analytics 4 Advantages
Universal Analytics is very useful. In fact, it is one of the best free SEO tools available. This has been the case ever since the 2005 launch date. With this in mind, the Google Analytics update obviously has some interesting benefits. The main ones are:
Universal Analytics tracks website performance. Google Analytics 4 tracks the website, an app, or both at the same time. The collating of data for apps and websites makes the gained data much more valuable. Basically, this makes site owners gain money and time.
Insights Into User Journeys
The Google Analytics update focuses on user interactions more than it does on sessions. This is great since sessions are faulty. They are influenced by many factors from platform type to device used. As User ID tracking is implemented, GA4 makes it a breeze to track site users when moving between platforms, interacting with content, and more.
When you spend money on ads, your ROI will be better because of advanced user tracking. It just becomes more difficult to collect misleading information and your marketing choices become better. You can use the money you save for other activities, like brand mentions.
GA4 will include new predictive metrics. This will improve results as you optimize ad audiences. Tracking becomes easier since Google Analytics 4 pre-creates events and actions. Manual setup is no longer needed as various tracking elements are already included. Simply put, you do not need to use cross-domain measurement codes, custom goals, and similar.
GA4 is an improvement when you compare it with Universal Analytics. However, you do not need to lose the existing UA profile. This is due to several reasons. For instance, with GA4 you cannot track historical data. As a result, you need both GA4 and UA, at least for now.
Google Analytics 4 Disadvantages
New benefits will appear as time passes. However, disadvantages also exist. For starters, you will need time to become accustomed to Google Analytics 4. You do not have access to several popular elements and metrics. Google restructured or removed them.
Google Analytics Update – Do You Need It?
Simply put, GA4 is beneficial for some but not for all Analytics users. At the moment, it is limited. Even if in the near future we will see new features, your regular Universal Analytics account will still be needed. The big advantage though is that when you need to track both website and app data, GA4 will help.