Wednesday, January 20, 2021
BloggingTub
  • Home
  • Marketing
    local marketing solutions

    Local Marketing Solutions For Multi-Location Businesses

    email marketing

    Email Marketing Campaign Advice To Increase Open Rates

    affiliate marketing

    3 Tips To Create A Converting Amazon Associate Website

    The Importance Of Blogs – Is It Still Effective?

    The Importance Of Blogs – Is It Still Effective?

    Content Marketing Strategy: An Insight

    Content Marketing Strategy: An Insight

    Revamp Your Old And Boring Blog To Turn The Traffic Tide

    Revamp Your Old And Boring Blog To Turn The Traffic Tide

  • Advertising
    content writing tips

    8 Ad Campaign Writing Tips To Improve Conversion Rates

    digital advertising

    Advantages And Disadvantages Of Digital Advertising

    google and facebook advertising

    Google Ads Vs Facebook Ads – What Option To Use?

    Top Tips To Boost Your Google Ads ROI

    Top Tips To Boost Your Google Ads ROI

    PROGRAMMATIC ADVERTISING

    WHAT IS A PROGRAMMATIC ADVERTISING PLATFORM?

    View-Through Conversion Options In Bing

    View-Through Conversion Options In Bing

  • SEO
    How To Boost Website Trust Flow

    How To Boost Website Trust Flow

    how to save money on SEO

    Ways To Save Money When Doing SEO Work

    How To Elevate Your SEO Writing Skills

    How To Elevate Your SEO Writing Skills

    Top SEO Blogs To Follow To Get A Holistic Idea

    Top SEO Blogs To Follow To Get A Holistic Idea

    2021 SEO Trends We Have To Prepare For Now

    2021 SEO Trends We Have To Prepare For Now

    5 Fatal Mistakes In SEO

    5 Fatal Mistakes In SEO

  • Social Media
    twitch channel

    Actionable Advice To Promote A Twitch Channel

    youtube video ads

    YouTube Video Ads – How It Works

    Digital Marketing Influencers on LinkedIn and Twitter in 2020

    10 Most Popular Digital Marketing Influencers on LinkedIn and Twitter in 2020

    linkedin business marketing

    LinkedIn For Business: How Can LinkedIn Be Used For Marketing?

    6 Twitter Plugins For Your WordPress

    Best 6 Twitter Plugins For Your WordPress Site

    Five Important Social Media Trends For 2020

    Five Important Social Media Trends For 2020

  • Technology
    • All
    • Software
    Apple Ratings

    An insight into Apple Ratings: The newest feature on offer by the iOS 14:

    CDP - A Unified Point Of Delivery

    CDP – A Unified Point Of Delivery

    Vue, Angular or React: Which Framework to Run for Your Project

    Vue, Angular or React: Which Framework to Run for Your Project

    Visual Search

    Why Is Visual Search Important? How Do You Use Visual Search?

    chatbot

    What Is A Chatbot? Why Are Chatbots Important?

    ARTIFICIAL INTELLIGENCE

    WHAT IS ARTIFICIAL INTELLIGENCE (AI)?

    • Software
No Result
View All Result
BloggingTub
  • Home
  • Marketing
    local marketing solutions

    Local Marketing Solutions For Multi-Location Businesses

    email marketing

    Email Marketing Campaign Advice To Increase Open Rates

    affiliate marketing

    3 Tips To Create A Converting Amazon Associate Website

    The Importance Of Blogs – Is It Still Effective?

    The Importance Of Blogs – Is It Still Effective?

    Content Marketing Strategy: An Insight

    Content Marketing Strategy: An Insight

    Revamp Your Old And Boring Blog To Turn The Traffic Tide

    Revamp Your Old And Boring Blog To Turn The Traffic Tide

  • Advertising
    content writing tips

    8 Ad Campaign Writing Tips To Improve Conversion Rates

    digital advertising

    Advantages And Disadvantages Of Digital Advertising

    google and facebook advertising

    Google Ads Vs Facebook Ads – What Option To Use?

    Top Tips To Boost Your Google Ads ROI

    Top Tips To Boost Your Google Ads ROI

    PROGRAMMATIC ADVERTISING

    WHAT IS A PROGRAMMATIC ADVERTISING PLATFORM?

    View-Through Conversion Options In Bing

    View-Through Conversion Options In Bing

  • SEO
    How To Boost Website Trust Flow

    How To Boost Website Trust Flow

    how to save money on SEO

    Ways To Save Money When Doing SEO Work

    How To Elevate Your SEO Writing Skills

    How To Elevate Your SEO Writing Skills

    Top SEO Blogs To Follow To Get A Holistic Idea

    Top SEO Blogs To Follow To Get A Holistic Idea

    2021 SEO Trends We Have To Prepare For Now

    2021 SEO Trends We Have To Prepare For Now

    5 Fatal Mistakes In SEO

    5 Fatal Mistakes In SEO

  • Social Media
    twitch channel

    Actionable Advice To Promote A Twitch Channel

    youtube video ads

    YouTube Video Ads – How It Works

    Digital Marketing Influencers on LinkedIn and Twitter in 2020

    10 Most Popular Digital Marketing Influencers on LinkedIn and Twitter in 2020

    linkedin business marketing

    LinkedIn For Business: How Can LinkedIn Be Used For Marketing?

    6 Twitter Plugins For Your WordPress

    Best 6 Twitter Plugins For Your WordPress Site

    Five Important Social Media Trends For 2020

    Five Important Social Media Trends For 2020

  • Technology
    • All
    • Software
    Apple Ratings

    An insight into Apple Ratings: The newest feature on offer by the iOS 14:

    CDP - A Unified Point Of Delivery

    CDP – A Unified Point Of Delivery

    Vue, Angular or React: Which Framework to Run for Your Project

    Vue, Angular or React: Which Framework to Run for Your Project

    Visual Search

    Why Is Visual Search Important? How Do You Use Visual Search?

    chatbot

    What Is A Chatbot? Why Are Chatbots Important?

    ARTIFICIAL INTELLIGENCE

    WHAT IS ARTIFICIAL INTELLIGENCE (AI)?

    • Software
No Result
View All Result
BloggingTub
No Result
View All Result
Home SEO

Google My Business: “Special Hours” Versus “Temporarily Closed”

Admin by Admin
April 30, 2020
in SEO
0
Google My Business
4
SHARES
29
VIEWS
Share on TwitterShare on Facebook

Coping with the coronavirus pandemic is difficult for businesses from all around the world. This includes both large corporations and small businesses that rely on local sales. Google My Business is a service that is very important for local businesses. Online listings now have to be modified because brick and mortar locations close or have special working hours. This raises the debate on how to change the business schedule during this pandemic.

“Special Hours” Versus “Temporarily Closed”

The choice is very simple when there is just one physical location involved. When the business was temporarily closed for a shorter period of time (like under 2 weeks) or when hours were just adjusted, you need to use “Special Hours”. When the closure is extended, like over 2 weeks, “Temporarily Closed” is the best status you could use.

Keep in mind that you can only mark the business as being temporarily closed with a manual input you set in the Google My Business user interface. Only utilize this option in the event that you manage a smaller set of locations or franchises exist that are self-managed. When you manage a business that has many locations or an agency that supports a chain of stores, every single location needs to be individually managed.

Special Considerations

The debate is simple for most businesses, but there are some special considerations that have to be addressed:

  • Disappearing From Rankings
Disappearing From Rankings

If the business is set as “Temporarily Closed”, we know that it disappears from Google My Business. However, because of the current corona virus crisis, the GMB team made a modification. Until the pandemic is over, businesses that are temporarily closed are treated just like those that are open. You will not see decreased results when you check Google Search Console as you use the Temporarily Closed setting. There won’t be long term implications for ranking that you have to worry about.

  • Dealing With What The Competition Chooses To Do
Dealing With What The Competition Chooses To Do

Many business owners fear that marking the company as being temporarily closed will create a clear disadvantage in the event that competitors do not do the exact same thing. This is not actually the case right now, as long as you keep your consumers informed. It is much more important to be transparent and truthful with the customers. Thinking about the competition is not the most important thing right now.

  • Is There Something Different With Hotels?
Is There Something Different With Hotels?

Hotel listings in Google My Business are different and unique. There are limited ways to communicate business updates in the GMB profile. Posts cannot be shared and there is no way to choose special hours. The only option that exists is to enable messaging. This offers the only available extra communication channel the hotel can use. Hopefully, Google will change this practice in the future or will at least offer guidance.

  • What Should Be Done With Posts?
What Should Be Done With Posts?

When you make adjustments to the hours of the business in GMB, you need to use posts. They are perfect because they offer a context that the consumer can see. As an example, whenever you temporarily close the business but pick up services or delivery services are to be offered in the near future, these changes can be communicated with the use of GMB posts. When the business is still open, Google Posts will explain what is done in order to keep customers and employees safe.

Final Thoughts

SEO tools

During these difficult times, we need to adapt and use every single resource we have, from SEO tools to Google My Business. Just make sure that you take advantage of the communication channels you have so that you can let customers know what is happening.

Tags: digital marketingGMBGogole Local Listinggoogle businessGoogle My Businessgoogle reviewsLocal listinglocal seoMarketingSEOSocial Media
Tweet1Share1
Previous Post

How Do You Communicate With Customers During COVID-19?

Next Post

View-Through Conversion Options In Bing

Admin

Admin

Related Posts

How To Boost Website Trust Flow
SEO

How To Boost Website Trust Flow

by Alex D'Costa
November 11, 2020
how to save money on SEO
SEO

Ways To Save Money When Doing SEO Work

by Adrian Cruce
October 14, 2020
How To Elevate Your SEO Writing Skills
SEO

How To Elevate Your SEO Writing Skills

by Alex D'Costa
October 14, 2020
Top SEO Blogs To Follow To Get A Holistic Idea
SEO

Top SEO Blogs To Follow To Get A Holistic Idea

by Lesley Campbell
September 15, 2020
2021 SEO Trends We Have To Prepare For Now
SEO

2021 SEO Trends We Have To Prepare For Now

by Adrian Cruce
August 31, 2020
Next Post
View-Through Conversion Options In Bing

View-Through Conversion Options In Bing

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended

Conversational Marketing

What Is Conversational Marketing?

July 23, 2020
The Importance Of Blogs – Is It Still Effective?

The Importance Of Blogs – Is It Still Effective?

October 8, 2020

Categories

  • Advertising
  • Marketing
  • SEO
  • Social Media
  • Software
  • Technology

Don't miss it

content writing tips
Advertising

8 Ad Campaign Writing Tips To Improve Conversion Rates

December 15, 2020
local marketing solutions
Marketing

Local Marketing Solutions For Multi-Location Businesses

December 10, 2020
twitch channel
Social Media

Actionable Advice To Promote A Twitch Channel

December 1, 2020
email marketing
Marketing

Email Marketing Campaign Advice To Increase Open Rates

November 20, 2020
youtube video ads
Social Media

YouTube Video Ads – How It Works

November 20, 2020
digital advertising
Advertising

Advantages And Disadvantages Of Digital Advertising

November 18, 2020
BloggingTub

Blogging Tub helps you to improve you online branding. Stay tuned with us to keep updated on latest trends and tricks on SEO and social media marketing

Categories

  • Advertising
  • Marketing
  • SEO
  • Social Media
  • Software
  • Technology

Recent News

content writing tips

8 Ad Campaign Writing Tips To Improve Conversion Rates

December 15, 2020
local marketing solutions

Local Marketing Solutions For Multi-Location Businesses

December 10, 2020

© 2020 Blogging Tub

No Result
View All Result
  • Home
  • Marketing
  • Advertising
  • SEO
  • Social Media
  • Technology
    • Software

© 2020 Blogging Tub