When saying “Google Search Sitelinks” we refer to the sub-listings appearing under search results. They are very common for brand searches. You see them with an attached recommendation saying “more results from domain.com”
Why are Google Sitelinks so important?
For the searchers, the sitelinks actively save time. They offer more relevant results. For the site owner, the main benefits are the following.
Google Sitelinks Offer Improved Click-Through Rates
Generating organic traffic is in large part about your click-through rates (CTR). Studies show us that 55% of search engine clicks come from the first 3 results. However, the numbers do fluctuate.
Let’s say a keyword has 10,000 searches per month. The first result will get around 3,000 clicks. When that first result has Google Search Sitelinks, the percentage goes as high as 50%. In translation, this means 2,000 extra clicks.
Getting Sitelinks practically means you will get much more traffic.
Increased Credibility And Trust
When Sitelinks appear, they increase the website’s perceived trustworthiness. Basically, Google trusts the site and includes those extra links since it decided the quality is high.
Unpopular, obscure, low-quality sites do not have Sitelinks.
Google wants to offer the best experience for its users. This is why it promotes these extra links. It knows they are good.
Google Search Sitelinks Allow Deeper Browsing
In most cases, when users visit sites, they visit the home page and some service or product pages. In fact, browsing around 5 pages is actually a very good statistic for a site. Most sites get a lot less. After visiting the pages, users leave.
Visitors will usually not visit the very popular posts on a blog. Basically, they will not try to find those resource pages that currently offer the highest conversion rates.
With the Sitelinks present, all of the popular links automatically show up when Google users look for something. This means the Google Search Sitelinks increase the traffic for the most important web pages on your site.
Examples of common important sitelinks that might appear:
- The most popular posts on the blog.
- The direct contact page.
- The most popular product on an eCommerce website.
- Service description pages.
Remember that Google Sitelinks often drive more traffic to those pages that will deliver very good results (like subscribers and leads).
Increased Product And Brand Awareness
Usually, Sitelinks will only appear for the site’s most important pages (according to Google’s assessment). To put it simply, this does take into account how many external and internal links the page has.
Usually, the pages are the “Product” and “About” pages. As a result, Sitelinks stand out as a wonderful way to properly educate visitors about products. This improves brand awareness.