Artificial intelligence (AI) can sound alien to someone who doesn’t understand what it is. Yet, we are seeing more and more applications of artificial intelligence in almost every sphere of our lives. It, therefore, makes sense that you will find its use in different aspects of marketing. Marketing automation is an essential component of artificial intelligence, but there is so much more to it. When it comes to email Marketing, AI will allow you to plan your strategy to respond to how your customers behave.
So what does the future promise for artificial intelligence and email marketing?
Email Marketing continues to occupy a center Stage due to its efficiency. To make it even better, more companies are starting to realize the importance technology has to play. And this is where artificial intelligence comes in. You get to automate your processes, thus helping in functions such as data collection and analysis, trend identification, among others. You are, therefore, better able to make informed decisions, thus improving communication and engagement with your audiences.
Email personalization
It is easy to send out mass emails, but the truth is that people will not open emails that flood their inboxes from unknown sources. That is the leading reason why most people feel that email marketing is not efficient. With the use of artificial intelligence, you are more likely to get better engagement with your subscribers. Studies show that when you personalize promotional emails, the open rate goes up by 29% while the click rate goes up by 41%. Artificial intelligence will help you analyzes customer behavior and generate relevant data. You can then tailor-make your email based on the information you receive. Since you will be sending content that is relevant to that particular customer, you get to increase customer loyalty.
Timing of emails
The best way to ensure that your audience’s open the emails is to time the emails just right. Artificial intelligence will analyze different aspects, thus determining when and how many times to send your emails. Looking at the behavior of the customers will let you know the time your subscribers are likely to open their emails, thus allowing you to target them appropriately. If your audiences feel that you are bombarding them with emails, they are likely to block you or send then right to the spam or trash folders. You get to miss out on a fantastic opportunity to market your brand or product. Artificial intelligence will allow you to set the frequency of your emails in a manner that is comfortable for your subscribers.
Subject line
It is not uncommon to see someone trash an email just because of the subject line. If you are sending out emails with the wrong heading, you will not engage the customer from the get-go. Yet, the reality is that it can be challenging to craft the right one. Fortunately, artificial intelligence will help create, optimize, and test email subjects that are likely to generate interest leading to higher open rates. Artificial intelligence will also look at your past campaign history and determine what content your subscriber engage best with.
Email automation
Email automation through artificial intelligence will help with blog posts, featured snippets, curated content, and pre-written copy, among others. It will ensure higher engagement through optimization and the use of algorithms to determine the best content. You get to save time and money while ensuring consistency and high-quality content.
You can also use artificial intelligence for your retargeting campaigns, thus helping you reduce incidences of abandoned carts. It will also be an essential component of the marketing strategies because it will look at a customer’s purchase history and predict future behavior.
Final thoughts
Artificial intelligence will make email marketing so much easier and more impactful. You will also get to save a lot of time and money, and have a higher chance of conversions.
