The colors that you choose for your brand are much more important than you might think. This is because specific colors elicit different human responses.
Basically, colors are divided into 2 main categories: cool and warm. Cool colors are naturally linked with security and calmness. Warm colors are usually associated with more energy.
Online branding does involve several best practices, like using specific actionable strategies when focused on social media branding. However, regardless of what strategy you use, when you choose the incorrect colors, you might end up with negative campaign results. This is why you need to be aware of how people react to the colors you choose.
Here are the most common colors used in branding and how they influence your audience.
Red is great when you want to evoke a visceral and passionate response. This color increases heart rate, speeds up your breath, and is normally associated with passion, excitement, and energy. When you want to quickly grab the attention of the viewer, red is definitely great.
Most top brands use blue, making it one of the most popular branding color choices right now. This is because the color puts the viewers at ease, all due to reminding them of the ocean and the sky. At the same time, blue is naturally connected in our minds with security, confidence, and trust.
This mysterious and sophisticated color is very often preferred for high-end products. Purple is associated with elegance and royalty. Also, the color is often linked with spirituality. When you want to bring some sort of magic to a brand, this is the best choice.
Green is very common in places that need to feel fresh, safe, and calm. These are the exact traits you create in your branding when you use it. There are numerous shades you can employ for a truly unique company brand identity. You will often see green associated with health niches as it evokes serenity and peace.
The number of brands that use orange is constantly growing and it is easy to understand why since the color is cheerful and creative. It creates a feeling of adventure and friendliness. Green is often associated with nature.
When you want to evoke positivity in your brand identity, yellow is something you want to consider. The color is associated with the sun and creates feelings of optimism and hope. Also, you will often see yellow used by brands that use a lot of video marketing since it stands out when placed near other colors. As a result, yellow brands are appealing and creative.
Last but not least, black is popular for modern brands. This color is both sophisticated and classic, making the brand stand out. You can often use this for luxury products. Black is very easy to combine with many other colors so the emotion you create is just stronger, all while the classical appeal is not lost.
The seven colors we highlighted above are very common in modern branding and you can easily see why. However, this does not mean you cannot use a combination or other colors. Just make sure you understand the feelings you create in the mind of the target audience.