Wednesday, January 27, 2021
BloggingTub
  • Home
  • Marketing
    local marketing solutions

    Local Marketing Solutions For Multi-Location Businesses

    email marketing

    Email Marketing Campaign Advice To Increase Open Rates

    affiliate marketing

    3 Tips To Create A Converting Amazon Associate Website

    The Importance Of Blogs – Is It Still Effective?

    The Importance Of Blogs – Is It Still Effective?

    Content Marketing Strategy: An Insight

    Content Marketing Strategy: An Insight

    Revamp Your Old And Boring Blog To Turn The Traffic Tide

    Revamp Your Old And Boring Blog To Turn The Traffic Tide

  • Advertising
    content writing tips

    8 Ad Campaign Writing Tips To Improve Conversion Rates

    digital advertising

    Advantages And Disadvantages Of Digital Advertising

    google and facebook advertising

    Google Ads Vs Facebook Ads – What Option To Use?

    Top Tips To Boost Your Google Ads ROI

    Top Tips To Boost Your Google Ads ROI

    PROGRAMMATIC ADVERTISING

    WHAT IS A PROGRAMMATIC ADVERTISING PLATFORM?

    View-Through Conversion Options In Bing

    View-Through Conversion Options In Bing

  • SEO
    How To Boost Website Trust Flow

    How To Boost Website Trust Flow

    how to save money on SEO

    Ways To Save Money When Doing SEO Work

    How To Elevate Your SEO Writing Skills

    How To Elevate Your SEO Writing Skills

    Top SEO Blogs To Follow To Get A Holistic Idea

    Top SEO Blogs To Follow To Get A Holistic Idea

    2021 SEO Trends We Have To Prepare For Now

    2021 SEO Trends We Have To Prepare For Now

    5 Fatal Mistakes In SEO

    5 Fatal Mistakes In SEO

  • Social Media
    twitch channel

    Actionable Advice To Promote A Twitch Channel

    youtube video ads

    YouTube Video Ads – How It Works

    Digital Marketing Influencers on LinkedIn and Twitter in 2020

    10 Most Popular Digital Marketing Influencers on LinkedIn and Twitter in 2020

    linkedin business marketing

    LinkedIn For Business: How Can LinkedIn Be Used For Marketing?

    6 Twitter Plugins For Your WordPress

    Best 6 Twitter Plugins For Your WordPress Site

    Five Important Social Media Trends For 2020

    Five Important Social Media Trends For 2020

  • Technology
    • All
    • Software
    Apple Ratings

    An insight into Apple Ratings: The newest feature on offer by the iOS 14:

    CDP - A Unified Point Of Delivery

    CDP – A Unified Point Of Delivery

    Vue, Angular or React: Which Framework to Run for Your Project

    Vue, Angular or React: Which Framework to Run for Your Project

    Visual Search

    Why Is Visual Search Important? How Do You Use Visual Search?

    chatbot

    What Is A Chatbot? Why Are Chatbots Important?

    ARTIFICIAL INTELLIGENCE

    WHAT IS ARTIFICIAL INTELLIGENCE (AI)?

    • Software
No Result
View All Result
BloggingTub
  • Home
  • Marketing
    local marketing solutions

    Local Marketing Solutions For Multi-Location Businesses

    email marketing

    Email Marketing Campaign Advice To Increase Open Rates

    affiliate marketing

    3 Tips To Create A Converting Amazon Associate Website

    The Importance Of Blogs – Is It Still Effective?

    The Importance Of Blogs – Is It Still Effective?

    Content Marketing Strategy: An Insight

    Content Marketing Strategy: An Insight

    Revamp Your Old And Boring Blog To Turn The Traffic Tide

    Revamp Your Old And Boring Blog To Turn The Traffic Tide

  • Advertising
    content writing tips

    8 Ad Campaign Writing Tips To Improve Conversion Rates

    digital advertising

    Advantages And Disadvantages Of Digital Advertising

    google and facebook advertising

    Google Ads Vs Facebook Ads – What Option To Use?

    Top Tips To Boost Your Google Ads ROI

    Top Tips To Boost Your Google Ads ROI

    PROGRAMMATIC ADVERTISING

    WHAT IS A PROGRAMMATIC ADVERTISING PLATFORM?

    View-Through Conversion Options In Bing

    View-Through Conversion Options In Bing

  • SEO
    How To Boost Website Trust Flow

    How To Boost Website Trust Flow

    how to save money on SEO

    Ways To Save Money When Doing SEO Work

    How To Elevate Your SEO Writing Skills

    How To Elevate Your SEO Writing Skills

    Top SEO Blogs To Follow To Get A Holistic Idea

    Top SEO Blogs To Follow To Get A Holistic Idea

    2021 SEO Trends We Have To Prepare For Now

    2021 SEO Trends We Have To Prepare For Now

    5 Fatal Mistakes In SEO

    5 Fatal Mistakes In SEO

  • Social Media
    twitch channel

    Actionable Advice To Promote A Twitch Channel

    youtube video ads

    YouTube Video Ads – How It Works

    Digital Marketing Influencers on LinkedIn and Twitter in 2020

    10 Most Popular Digital Marketing Influencers on LinkedIn and Twitter in 2020

    linkedin business marketing

    LinkedIn For Business: How Can LinkedIn Be Used For Marketing?

    6 Twitter Plugins For Your WordPress

    Best 6 Twitter Plugins For Your WordPress Site

    Five Important Social Media Trends For 2020

    Five Important Social Media Trends For 2020

  • Technology
    • All
    • Software
    Apple Ratings

    An insight into Apple Ratings: The newest feature on offer by the iOS 14:

    CDP - A Unified Point Of Delivery

    CDP – A Unified Point Of Delivery

    Vue, Angular or React: Which Framework to Run for Your Project

    Vue, Angular or React: Which Framework to Run for Your Project

    Visual Search

    Why Is Visual Search Important? How Do You Use Visual Search?

    chatbot

    What Is A Chatbot? Why Are Chatbots Important?

    ARTIFICIAL INTELLIGENCE

    WHAT IS ARTIFICIAL INTELLIGENCE (AI)?

    • Software
No Result
View All Result
BloggingTub
No Result
View All Result
Home Marketing

How Do You Build A Digital Marketing Funnel?

Lesley Campbell by Lesley Campbell
April 30, 2020
in Marketing
0
Digital Marketing Funnel
8
SHARES
79
VIEWS
Share on TwitterShare on Facebook

Digital marketing funnels are practically visual representations of all the steps you take in order to transform a visitor to your site into a paying customer. All competitors use marketing funnels, even if they are not aware of it.

To put things as simple as possible, the best marketing funnels have 3 parts:

  • Top–The visitor does not know you, leaves and might never be back. Ad retargeting is vital in this case.
  • Middle – The visitor wants to receive something from you, usually communication or a lead magnet was offered to obtain an email address.
  • Bottom – Leads are converted into customers.

In order to create a really effective digital marketing funnel, you need to consider the following.

Awareness

Content marketing

When a visitor finds you, he/she does not know who you are. In just a few seconds, you need to capture attention. Content marketing is what helps you to do that. The content that is created needs to add value and showcase the expertise you have.

Besides capturing attention, you also need to implement call-to-actions so that the visitor can perform an action you want, like signing up for a newsletter. The re-marketing pixel also helps a lot in the event that you will want to use social media.

Creating Interest

When you go window shopping, something catches your attention. You go in and you try it out. If we are talking about clothes, what you saw in the window might not be something that is great for you. However, in the store, you end up seeing other shirts that are of interest to you. Some of them might look great and you end up buying. This is what the marketing funnel’s interest and evaluation stage is.

video marketing

Based on specific criteria, you target some specific prospects. Then, you communicate with them in one way or another and build excitement through video marketing, blog posts, social media and whatever else.

Commitment

The only way to make someone commit to something is to establish trust first. For instance, you offer a reward when a goal is completed. The simplest example of this in online marketing is offering an eBook when a user signs up to a newsletter. However, in order to make the user commit, just saying you offer an eBook is not enough. You also need to showcase the benefits of that eBook.

Loyalty

customer retention

The loyalty of anyone is always earned. You cannot force someone to be loyal. As a brand, customer retention is vital for future success and constant growth. During the creation of the marketing funnel, this is one of the most important parts that has to be well-built.

Make sure that you show your current customers that you care and try to keep providing content that is of interest to them.

Advocacy

Advocacy

After a purchase is made, the conversation should not end. In fact, the customers can be used as advocates of the brand you try to promote. Then, we should also highlight the fact that customers can be used for repeat businesses. This is important as it is cheaper to get return purchases than to get new customers.

Never underestimate the advocacy part of the marketing funnel. A customer goes through a funnel and already made a purchase. Also, you already spent money to get that customer. Then, the customer can become an advocate so more sales can be generated in the future, all at zero cost.

Conclusions

When you build a marketing funnel, every single element highlighted above needs to be taken into account. We cannot tell you how to do it because every single business needs a different marketing funnel. You need to build your own, based on as much data gathered as possible.

Tags: content marketingdigital marketingMarketingonline marketingVideo marketing
Tweet2Share2
Previous Post

View-Through Conversion Options In Bing

Next Post

5 Strategies To Use To Improve Voice Search Results

Lesley Campbell

Lesley Campbell

Related Posts

local marketing solutions
Marketing

Local Marketing Solutions For Multi-Location Businesses

by Admin
December 10, 2020
email marketing
Marketing

Email Marketing Campaign Advice To Increase Open Rates

by Lesley Campbell
November 20, 2020
affiliate marketing
Marketing

3 Tips To Create A Converting Amazon Associate Website

by Admin
November 16, 2020
The Importance Of Blogs – Is It Still Effective?
Marketing

The Importance Of Blogs – Is It Still Effective?

by Lesley Campbell
October 8, 2020
Content Marketing Strategy: An Insight
Marketing

Content Marketing Strategy: An Insight

by Alex D'Costa
September 24, 2020
Next Post
Voice Search

5 Strategies To Use To Improve Voice Search Results

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended

Video Marketing Statistics

Video Marketing Statistics: What You Must Know For 2020

July 28, 2020
digital advertising

Advantages And Disadvantages Of Digital Advertising

November 18, 2020

Categories

  • Advertising
  • Marketing
  • SEO
  • Social Media
  • Software
  • Technology

Don't miss it

content writing tips
Advertising

8 Ad Campaign Writing Tips To Improve Conversion Rates

December 15, 2020
local marketing solutions
Marketing

Local Marketing Solutions For Multi-Location Businesses

December 10, 2020
twitch channel
Social Media

Actionable Advice To Promote A Twitch Channel

December 1, 2020
email marketing
Marketing

Email Marketing Campaign Advice To Increase Open Rates

November 20, 2020
youtube video ads
Social Media

YouTube Video Ads – How It Works

November 20, 2020
digital advertising
Advertising

Advantages And Disadvantages Of Digital Advertising

November 18, 2020
BloggingTub

Blogging Tub helps you to improve you online branding. Stay tuned with us to keep updated on latest trends and tricks on SEO and social media marketing

Categories

  • Advertising
  • Marketing
  • SEO
  • Social Media
  • Software
  • Technology

Recent News

content writing tips

8 Ad Campaign Writing Tips To Improve Conversion Rates

December 15, 2020
local marketing solutions

Local Marketing Solutions For Multi-Location Businesses

December 10, 2020

© 2020 Blogging Tub

No Result
View All Result
  • Home
  • Marketing
  • Advertising
  • SEO
  • Social Media
  • Technology
    • Software

© 2020 Blogging Tub