Every single site owner out there wants his pages to rank as high as possible in search engines. This brings huge amounts of traffic and business. The problem is that what has to be done in order to make this happen is often misunderstood. Organic search is responsible for much more traffic than you might think, but few business owners even know what it actually is.
Defining Organic Search
Organic search can be described as a process through which an algorithm offers users content suggestions based on a specific search query. We have to understand this because all marketers have to create content that will lead to some sort of business goal. This can only be done when content is properly created and tuned in order to meet target audience needs.
The importance of content marketing cannot be denied. When it is properly done, search engines choose your content as the best one possible. This offers targeted visitors without extra costs. Organic search has one huge advantage in the fact that the traffic that comes to the site is free. It does not cost to buy traffic.
Defining Paid Search
Organic search is different from what is known as paid search. Both of these bring in traffic from search engines but paid search is defined as being a process through which content suggestions are presented to users in return for a specific payment.
As you can see, paid search and organic search are different, although they both deliver traffic to a site. Organic search presents content that is served just based on value and relevance. Paid search implies that there is an advertiser that makes a payment in order to have content highlighted. The content suggestions that are paid are marked as ads and are listed above the organic search engine results.
With the use of paid search, you can bring visitors to a site. This is usually popular among some marketers because it offers really fast results.
Organic Search Or Paid Search?
If you have a marketing budget available and you want traffic delivered fast, paid search is definitely an option that you want to consider. However, in the long run, the use of organic search strategies is preferred by most businesses. This is because after the work is done, it keeps bringing in traffic to a website.
Unfortunately, choosing between the two is very complicated for many marketers. This is because their clients want to get results fast. When this does not happen, it is really easy to be tempted by the paid search option.
To sum up, in order to increase the traffic to your site, organic search is the option that is preferred. You want to first focus on this opportunity. Only in the event that you need very fast results, paid search can be a great option. Even then, splitting your marketing budget is definitely something that can be considered. You would bring in the much-needed traffic fast to generate sales and profit while you also create a strategy that is going to bring in a lot more traffic in the future.
