Google made it clear for one year now that in May 2021 Core Web Vitals will become an official ranking factor. Even so, most site owners did not adequately prepare. As a result, there is a pretty good possibility we will end up faced with numerous sites that will drop as the update becomes active.
Core Web Vitals are already a part of the main SEO trends you have to leverage. They center on user experience and the good news is you can so easily update your website for the best possible results.
Understanding Core Web Vitals
All the top digital marketing blogs agree that Core Web Vitals will be very important but what does this mean for you? Basically, Google will focus on 3 measurement types. They will be graded in 3 status levels, which are “Poor”, “Needs Improvement”, and “Good”.
You need to be aware of the status level of all measurement types to know what you have to work on. The 3 main measurement types you need to look at are:
Largest Contentful Paint – LCP
This practically relates to how much time it takes to renter the web page’s largest visible content element. As an example, this could be a text block, an image, a video, and so on. Ideally, LCP should be between 2.5 and 4 seconds. Having a high LCP score is usually caused by:
- Late, large loading content
- Large images
- JS or Render-blocking CSS
- Slow response times from the server
First Input Delay – FID
Cumulative Layout Shift – CLS
This calculates how much page layout is shifting during the loading phase. An example of such an action is when you want to click on a link but it moves and you end up clicking something else. CLS measures this as a number, with the ideal figure being under 0.1.
Usually, CLS is caused by:
- Ads, Iframes, or embeds without a set dimension.
- Images without a set dimension.
- Dynamically injected web content.
Getting Ready For The 2021 Google Core Web Vitals Update
By simply being aware of what Core Web Vitals measures, it becomes obvious what you need to look at to get ready for the update. Basically, you need to make sure the user experience you offer with your website is as good as possible. Review Core Web Vitals right now and test every single experience your users get.
Remember that Google gave business owners and SEOs more than enough time to prepare for the update. It is up to you to make sure that you identify problems and you address them as soon as you can.
Start measuring your Core Web Vitals with the appropriate tools. If you have no idea how to do this properly, it is very important to hire someone that can help you.