Most site owners out there want to learn how to increase organic traffic but they make mistakes. It is quite easy to create websites and launch them. But, when it comes to getting visitors, things become much more complicated.
Regardless of what some people say, the best traffic source for your site is the search engine, with Google as the biggest. So, if you want to increase organic traffic, here are some very useful strategies you will surely love.
Optimize Pages For Visitors, Not For Search Engines
One of the biggest mistakes webmasters make when they try to optimize their sites for high rankings is that they only think about search engines. If you want to learn how to increase organic traffic, the first lesson to learn is:
Always optimize for visitors first!
This is because Google warrants a very good user experience. It understands that when the page is good, people stick around.
Google uses several metrics to analyze the quality of a web page, including pages visit, time on site, and more. Simply put, whenever a visitor decides to spend more time on your site, there is a very high possibility rankings go up.
Launch A Blog
Whenever your goal is to increase search traffic in an organic way, you need to have a blog. Regardless of the business you operate in, blogging is beneficial. It will help to reach target audiences and then drive organic traffic. Also, it does wonders at boosting site authority and trust.
Many think that they cannot find great topics to blog about. In reality, numerous blog types are possible for every single business. Some examples to consider include:
- Informative blogs
- How-to blogs
Just make sure you take the wishes of your target audience into account. After all, you want to write for them.
How To Increase Organic Traffic With Featured Snippet Optimization
When your goal is to increase the organic traffic coming to your site, learn all you can about the featured snippet. This is extra information that appears when you search for something online. An example of such a snippet is present below:
The reason why you care about the featured snippet is that top organic search results receive around 34% clicks. Whenever the featured snippet appears, extra people will click listings, even when the first position is owned by another site.
Use Relevant Keywords
Whenever you publish a page, you need to use relevant keywords. If you do not, it is a certainty the traffic you get is not relevant for your business. Also, you might not even receive as much as you could.
Choosing the correct keywords guarantees that your most interested and qualified audience will find your content. You can do several things to find the relevant keywords, like:
- Taking advantage of keyword research tools.
- Using industry-related terms.
- Using long-tail keywords, which are keywords longer than 3 words.
Considerably boost your organic traffic and clicks with the appropriate keywords.
How To Increase Organic Traffic – Final Thoughts
The four strategies highlighted above will help you to drastically increase organic traffic. However, there are so many others that we can mention. Learn about the main SEO trends of the moment and brand citations, just to highlight some things you could do.