Saturday, January 23, 2021
BloggingTub
  • Home
  • Marketing
    local marketing solutions

    Local Marketing Solutions For Multi-Location Businesses

    email marketing

    Email Marketing Campaign Advice To Increase Open Rates

    affiliate marketing

    3 Tips To Create A Converting Amazon Associate Website

    The Importance Of Blogs – Is It Still Effective?

    The Importance Of Blogs – Is It Still Effective?

    Content Marketing Strategy: An Insight

    Content Marketing Strategy: An Insight

    Revamp Your Old And Boring Blog To Turn The Traffic Tide

    Revamp Your Old And Boring Blog To Turn The Traffic Tide

  • Advertising
    content writing tips

    8 Ad Campaign Writing Tips To Improve Conversion Rates

    digital advertising

    Advantages And Disadvantages Of Digital Advertising

    google and facebook advertising

    Google Ads Vs Facebook Ads – What Option To Use?

    Top Tips To Boost Your Google Ads ROI

    Top Tips To Boost Your Google Ads ROI

    PROGRAMMATIC ADVERTISING

    WHAT IS A PROGRAMMATIC ADVERTISING PLATFORM?

    View-Through Conversion Options In Bing

    View-Through Conversion Options In Bing

  • SEO
    How To Boost Website Trust Flow

    How To Boost Website Trust Flow

    how to save money on SEO

    Ways To Save Money When Doing SEO Work

    How To Elevate Your SEO Writing Skills

    How To Elevate Your SEO Writing Skills

    Top SEO Blogs To Follow To Get A Holistic Idea

    Top SEO Blogs To Follow To Get A Holistic Idea

    2021 SEO Trends We Have To Prepare For Now

    2021 SEO Trends We Have To Prepare For Now

    5 Fatal Mistakes In SEO

    5 Fatal Mistakes In SEO

  • Social Media
    twitch channel

    Actionable Advice To Promote A Twitch Channel

    youtube video ads

    YouTube Video Ads – How It Works

    Digital Marketing Influencers on LinkedIn and Twitter in 2020

    10 Most Popular Digital Marketing Influencers on LinkedIn and Twitter in 2020

    linkedin business marketing

    LinkedIn For Business: How Can LinkedIn Be Used For Marketing?

    6 Twitter Plugins For Your WordPress

    Best 6 Twitter Plugins For Your WordPress Site

    Five Important Social Media Trends For 2020

    Five Important Social Media Trends For 2020

  • Technology
    • All
    • Software
    Apple Ratings

    An insight into Apple Ratings: The newest feature on offer by the iOS 14:

    CDP - A Unified Point Of Delivery

    CDP – A Unified Point Of Delivery

    Vue, Angular or React: Which Framework to Run for Your Project

    Vue, Angular or React: Which Framework to Run for Your Project

    Visual Search

    Why Is Visual Search Important? How Do You Use Visual Search?

    chatbot

    What Is A Chatbot? Why Are Chatbots Important?

    ARTIFICIAL INTELLIGENCE

    WHAT IS ARTIFICIAL INTELLIGENCE (AI)?

    • Software
No Result
View All Result
BloggingTub
  • Home
  • Marketing
    local marketing solutions

    Local Marketing Solutions For Multi-Location Businesses

    email marketing

    Email Marketing Campaign Advice To Increase Open Rates

    affiliate marketing

    3 Tips To Create A Converting Amazon Associate Website

    The Importance Of Blogs – Is It Still Effective?

    The Importance Of Blogs – Is It Still Effective?

    Content Marketing Strategy: An Insight

    Content Marketing Strategy: An Insight

    Revamp Your Old And Boring Blog To Turn The Traffic Tide

    Revamp Your Old And Boring Blog To Turn The Traffic Tide

  • Advertising
    content writing tips

    8 Ad Campaign Writing Tips To Improve Conversion Rates

    digital advertising

    Advantages And Disadvantages Of Digital Advertising

    google and facebook advertising

    Google Ads Vs Facebook Ads – What Option To Use?

    Top Tips To Boost Your Google Ads ROI

    Top Tips To Boost Your Google Ads ROI

    PROGRAMMATIC ADVERTISING

    WHAT IS A PROGRAMMATIC ADVERTISING PLATFORM?

    View-Through Conversion Options In Bing

    View-Through Conversion Options In Bing

  • SEO
    How To Boost Website Trust Flow

    How To Boost Website Trust Flow

    how to save money on SEO

    Ways To Save Money When Doing SEO Work

    How To Elevate Your SEO Writing Skills

    How To Elevate Your SEO Writing Skills

    Top SEO Blogs To Follow To Get A Holistic Idea

    Top SEO Blogs To Follow To Get A Holistic Idea

    2021 SEO Trends We Have To Prepare For Now

    2021 SEO Trends We Have To Prepare For Now

    5 Fatal Mistakes In SEO

    5 Fatal Mistakes In SEO

  • Social Media
    twitch channel

    Actionable Advice To Promote A Twitch Channel

    youtube video ads

    YouTube Video Ads – How It Works

    Digital Marketing Influencers on LinkedIn and Twitter in 2020

    10 Most Popular Digital Marketing Influencers on LinkedIn and Twitter in 2020

    linkedin business marketing

    LinkedIn For Business: How Can LinkedIn Be Used For Marketing?

    6 Twitter Plugins For Your WordPress

    Best 6 Twitter Plugins For Your WordPress Site

    Five Important Social Media Trends For 2020

    Five Important Social Media Trends For 2020

  • Technology
    • All
    • Software
    Apple Ratings

    An insight into Apple Ratings: The newest feature on offer by the iOS 14:

    CDP - A Unified Point Of Delivery

    CDP – A Unified Point Of Delivery

    Vue, Angular or React: Which Framework to Run for Your Project

    Vue, Angular or React: Which Framework to Run for Your Project

    Visual Search

    Why Is Visual Search Important? How Do You Use Visual Search?

    chatbot

    What Is A Chatbot? Why Are Chatbots Important?

    ARTIFICIAL INTELLIGENCE

    WHAT IS ARTIFICIAL INTELLIGENCE (AI)?

    • Software
No Result
View All Result
BloggingTub
No Result
View All Result
Home Marketing

How To Use Messaging Apps In Your 2020 Marketing Strategy

Alex D'Costa by Alex D'Costa
July 29, 2020
in Marketing
0
Messaging Apps 2020
4
SHARES
40
VIEWS
Share on TwitterShare on Facebook

The popularity of messaging apps is on the rise. Around 3 billion people use such applications right now. This number is higher than that of total social network users. Because of this, it is completely logical to consider the messaging apps as a big part of your marketing strategy for 2020.

When based on monthly active users, the most popular messaging app right now is WhatsApp. Then, we have Facebook Messenger, WeChat, Kik, LINE, and Snapchat.

As you draft your marketing strategy designed to use messaging apps, make sure that you learn all that you can about who uses them. As a very simple example, WhatsApp is very popular in Germany. If you want to promote your services in China, you would need to focus on using WeChat. Similarly, LINE is the best option in Japan.

How To Use Messaging Apps In Your 2020 Marketing Strategy

Everything starts with the messaging app that is the most appropriate for the promoted brand. After this is decided, a plan is mandatory. Some of the best ways to utilize the apps are presented below.

Chatbots

Chatbots

Chatbots are very useful for customers that want to communicate with the brand. These automated systems respond autonomously to questions and there is no need to have human assistance in place. These automated software programs are nowadays quite common, with over 30,000 of them being active on Facebook alone.

The chatbot is not at all difficult to create. A developer that understands technicalities is needed but before you launch the program, make sure that everything runs exactly as it should. If this is not the case, problems will appear. When you cannot hire a developer, check out the tools that are designed to create chatbots, like Mobile Monkey or Charfuel.

Customer Service

Customer Service

Because of the fact that customers these days want answers to their questions as soon as possible, customer service changed. Social media became a support service provider. This is oftentimes utilized in combination with chatbots because of the fact that people cannot be online for every single moment of the day or night.

Advertising On Messaging Apps

Advertising On Messaging Apps

The brand needs to be noticed by as many people as it can from the target audience. This is why it makes a lot of sense to advertise directly on the platforms that potential customers actually use. You can now advertise through the most popular messaging apps and you can get really creative when it comes to establishing a direct communication channel with your audience.

As an example, you can send 10-second snaps to the target audience with Snapchat. This is very effective at raising awareness about practically anything when done tastefully. At the end of the day, it can get you more visitors to your local business.

Selling Products

Selling Products

Messaging apps can be used in your marketing strategy when you want to sell products listed on eCommerce websites. As an example, WeChat allows businesses to manage stocks and upload items right through the messaging app. With LINE you can pay for items thanks to LINE Pay services. There are always many different ways to sell products right through messaging apps, as long as you do everything legally.

Games And Competitions

Messaging apps do not necessarily need to be used for doing business, selling eCommerce products, or direct talking. Having fun is definitely a possibility. Messaging apps can easily be utilized to play games and host competitions. As a very simple example, in the year 2014, WeChat was utilized by Chinese people to send virtual envelopes to each other. This led to 8 billion people participating in 2015.

At first glance, competitions and games do not seem like a part of a marketing strategy. However, they are really effective at increasing brand awareness and building trust.

Conclusions

Many businesses do not consider messaging apps as a marketing tool but you can so easily utilize these applications to gain important benefits for what you promote. You need to be sure that you are tasteful though and that you take a close look at what marketing strategies are very effective, based on the target audience. Never neglect the importance of research and monitoring. They can easily be the difference between failure and success.

Tags: Marketing StrategyMessagingMessaging AppsMessaging Apps 2020
Tweet1Share1
Previous Post

What Is Influencer Marketing? How To Develop Your Strategy In 2020

Next Post

Why Is Visual Search Important? How Do You Use Visual Search?

Alex D'Costa

Alex D'Costa

Related Posts

local marketing solutions
Marketing

Local Marketing Solutions For Multi-Location Businesses

by Admin
December 10, 2020
email marketing
Marketing

Email Marketing Campaign Advice To Increase Open Rates

by Lesley Campbell
November 20, 2020
affiliate marketing
Marketing

3 Tips To Create A Converting Amazon Associate Website

by Admin
November 16, 2020
The Importance Of Blogs – Is It Still Effective?
Marketing

The Importance Of Blogs – Is It Still Effective?

by Lesley Campbell
October 8, 2020
Content Marketing Strategy: An Insight
Marketing

Content Marketing Strategy: An Insight

by Alex D'Costa
September 24, 2020
Next Post
Visual Search

Why Is Visual Search Important? How Do You Use Visual Search?

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended

Messaging Apps 2020

How To Use Messaging Apps In Your 2020 Marketing Strategy

July 29, 2020
Digital Marketing Funnel

How Do You Build A Digital Marketing Funnel?

April 30, 2020

Categories

  • Advertising
  • Marketing
  • SEO
  • Social Media
  • Software
  • Technology

Don't miss it

content writing tips
Advertising

8 Ad Campaign Writing Tips To Improve Conversion Rates

December 15, 2020
local marketing solutions
Marketing

Local Marketing Solutions For Multi-Location Businesses

December 10, 2020
twitch channel
Social Media

Actionable Advice To Promote A Twitch Channel

December 1, 2020
email marketing
Marketing

Email Marketing Campaign Advice To Increase Open Rates

November 20, 2020
youtube video ads
Social Media

YouTube Video Ads – How It Works

November 20, 2020
digital advertising
Advertising

Advantages And Disadvantages Of Digital Advertising

November 18, 2020
BloggingTub

Blogging Tub helps you to improve you online branding. Stay tuned with us to keep updated on latest trends and tricks on SEO and social media marketing

Categories

  • Advertising
  • Marketing
  • SEO
  • Social Media
  • Software
  • Technology

Recent News

content writing tips

8 Ad Campaign Writing Tips To Improve Conversion Rates

December 15, 2020
local marketing solutions

Local Marketing Solutions For Multi-Location Businesses

December 10, 2020

© 2020 Blogging Tub

No Result
View All Result
  • Home
  • Marketing
  • Advertising
  • SEO
  • Social Media
  • Technology
    • Software

© 2020 Blogging Tub