With social media on the increase, it’s not easy finding the right platform for your business. Here are some tips on increasing your social media in 2019:
Ask your customers what they want to see
When it comes to marketing your business and its products, it’s important to have a social media strategy because data is essential as you need to know what your competitors are up to and who your audience is.
One of the best ways to find information out about your audience is by using social listening tools. By using these tools, you can learn about conversations that are happening online, and you can monitor keywords across social media and find relevant influencers.
One of the top social media listening tools that you can try out is Sprout Social which gives you the analytics you need to increase social media engagement. You can also publish posts from the Sprout Social Dashboard and collaborate with your team.
Use Facebook ads to boost conversions
One of the best trends for increasing your social media right now is through Facebooks dynamic ads.
Dynamic ads help brands deliver more personalized messages and experiences by using video.
Idomoo is a marketing tool which helps you to create dynamic ads. A recent example of a popular brand using this tool is when Auto-Trader, featured an ad with the Fiat 500 X which has shown in different contexts such as camping, date nights and ski trips.
The campaign gained a 56% click-through rate over non-segmented video.
Implement virtual reality into your social media
Virtual reality is becoming more and more popular and is being used more often by marketers and businesses to help boost engagement. Whether you have a tourism and leisure company, an E-commerce brand or if you have a DIY business, websites are using virtual reality in their social media to create real-life experiences to turn those users into loyal customers.
If your company hasn’t yet experimented with virtual reality, you should consider implementing this into your social media in 2019.
Incorporating video into your social media campaigns
One of the things that you should be considering if you haven’t already is incorporating video into your social media campaigns as this will help drive more engagement and leads. Videos have the potential to increase your brand exposure and have a positive impact on your business.
You can focus on creating videos like new products, discounts and offers, company events or of the staff and their roles within the company.
Chatbots are becoming more popular especially through Facebook’s Messenger which is a quick and easy way for customers to gain support from brands for customer support.
Some customers are yet to be persuaded that Chatbots are the best way forward to reach a brand, but more brands are spending the time to programme their bots so you can ask as many questions as possible.
Brands can now set up automated messaging to customers who want to answer common questions such as “Opening times”, which saves them time in repeatedly answering the same questions.