LinkedIn has hundreds of millions of users all around the world. This is why the social media platform is actually a great tool to use by businesses that want to promote their services and products.
We can define LinkedIn marketing simply as a process that uses the social network in order to improve brand awareness, generate leads, make connections, and build business relationships. The reason why it works is that you have access to a lot of information that you can use in order to create a very good marketing campaign.
But, how do you do it?
There are numerous things that can be done in order to properly use LinkedIn for marketing purposes. It is impossible to highlight all of them. Instead, let’s just focus on some that are really effective.
Take Full Advantage Of The Links You Can Use On LinkedIn
Most people only share links on LinkedIn. This is not enough. You should also take full advantage of absolutely all the tools that the network offers.
Links can be added to your social networks and portfolio on the LinkedIn page. Then, you can add links that point to business information and content in order to increase how many clicks you get. This is an important feature because it allows you to draw increased attention to some parts of the profile page so that you can drive the traffic somewhere else.
Use SEO For Your LinkedIn Page
There are clear differences between online and offline advertising. One that is less-known is that with online content you need to use SEO (search engine optimization).
Contrary to popular belief, SEO is not solely limited to blogs and sites. It is possible to optimize the profile on LinkedIn so that you can become discovered by those that use LinkedIn search. You just need to optimize for the most important terms that you would like to be found for. The keyword can be utilized to many different profile sections, like the summary, the headline, or work experience.
Rearrange Profile Sections
On the LinkedIn profile, you can reorder sections and edit them so that you can highlight the things that are really important for you. Enter edit mode and hover the mouse over the appropriate button to make changes inside the section. Then, arrange everything in a way that will highlight the things that are the most important for you.
Use LinkedIn Endorsements
One feature that is unique to LinkedIn is Endorsements. It allows you to quickly recognize skills for people that you work with, like colleagues, partners, freelancers, and employees. This is very useful for individuals because it validates the work that is done.
With LinkedIn, you can promote and also endorse skills for people, including yourself. When you get several endorsements, your profile becomes more impressive. You build authority, which is really important when it comes to convincing people that you really know what you are saying.
Publish Articles On LinkedIn
Although the feature is not available for everyone, it is not that difficult to be approved on the social network to publish articles. Once you are approved, it is time to take full advantage of the opportunity.
The trick here is to make sure that you adapt to the fact that you publish content on a social network, not on a website, or blog. You can take advantage of a good CTA but you should focus on developing content that is really good for the audience you have, which in this case is mostly made out of specialists. It is also a possibility that you optimize your content from an SEO point of view. There is nothing wrong with that.
Participate In Conversations
Last but not least, many marketers fail in understanding the fact that they can interact with others and use this for marketing advantages in the future. Besides the fact that creating relationships with others improves your networking efforts, it also increases brand awareness when you participate as a brand.
When you participate in conversations on LinkedIn, it is really important that you respect core values and that you showcase knowledge. This can be done in a friendly way though, which is preferred even on a professional network like LinkedIn.