When we say Page Speed, we practically mean how fast page content loads. As a result, Page Speed best practices are all about improving the page’s load speed.
Understanding Page Speed
In many cases, we see page speed being confused with another term, site speed, which is basically page speed for a smaller sample of a site’s page views. We describe page speed by saying “time to first byte” or “page load time”.
In order to see what your page speed is right now all you have to do is check out PageSpeed Insights from Google. This will tell you if you need to make some changes or not.
Page Speed Best Practices For SEO
Google now uses site speed as a ranking factor. Research showed us that Google is actively measuring time to first byte. Also, slow page speed will crawl a lower number of pages. This can negatively affect indexation. And we also know about the importance of Core Web Vitals.
We should also highlight that page speed influences user experience. Longer load time leads to high bounce rates. Also, time on page becomes lower. Ultimately, long loading times negatively affect your conversions.
When you want to increase page speed, the best practices to consider are the following:
Besides compression, make sure to also optimize site code. This includes actions like removing unnecessary characters and spaces. This dramatically increases page speed. Since you check the code, make sure to also remove formatting, unused code, and comments.
Take Advantage Of Browser Caching
Several tools allow you to take advantage of browser caching. Always set expires headers for one year as this is one of the page speed best practices. More information about this is available here.
Your images need to have a size that is suitable for web browsing. Also, they need to have the right format. Generally speaking, JPEG is best for a photograph and PNG is best for graphics with under 16 colors. Besides format, you need to compress images.
CSS sprites are very useful for creating image templates. They combine images into a single larger image. Then, when visiting, the image loads. You save loading time because users do not need to wait for several images to load.
Use Content Distribution Networks
A CDN (content distribution network) is a network of servers you can use to distribute content delivery loads. Basically, site copies are actively stored at geographically diverse, multiple data centers. Visitors gain access to more reliable website access. Your site will load faster.
Final Thoughts On Page Speed Best Practices
No matter how small or large your site is, it is important to always analyze how fast pages load. This will become even more important as time passes. People want pages to load in seconds. Anything under this will lead to lower SEO rankings and several other problems.