It is so simple to be confused when it comes to the SEO trends you need to respect. There are countless strategies that can be used. As you run an ecommerce site, what works and what does not? As you surely already figured out, some strategies are much more efficient. You need to focus on what works. This is why we should focus on the following really effective ecommerce SEO tips that are going to increase traffic and sales.
Use Keywords In An Efficient Way
In order to effectively rank an ecommerce website, you have to use the most effective keywords. In-depth keyword research is so much more important than what you might initially think. Always choose long-tail keywords since they allow you to rank much faster than with the highly-competitive keywords everyone uses.
Always think about what users search for when they look for services or products like what you offer. When you do this, you can be sure that the traffic you get is mostly made out of people that are actually inside your target audience.
Strategically Use Your Keywords
You should always use keywords in your anchor text. The ecommerce website is naturally bringing in links and will surely rank in search engines if work is done properly. However, it is impossible to get as much traffic as it could be possible in the event that the person that sees search results are not compelled to click.
When you strategically use keywords at the right places on the ecommerce site and you use effective link building strategies, organic search volume increases. This means keywords have to appear in the description, in headlines and in many other parts of the page.
Write Highly-Compelling Product Descriptions
Most website owners are aware of the fact that they need very compelling headlines for their pages. This helps a lot but it is rare to see ecommerce site owners focus a lot on creating the highly-compelling product descriptions that would actually generate interest.
Catchy product descriptions always influence conversion rates. Due to this, you have to avoid the product descriptions of the manufacturer. Write appealing and unique product descriptions that include relevant keywords.
Optimize Product Images
Every single ecommerce website relies on the use of proper images. You will not find an on-page SEO guide that does not include mentions about images. While in SEO images are important as they help rank sites, with ecommerce websites they are also important as they help boost sales. Always include proper ALT tags, descriptions and reduce size so that pages load as fast as possible.
Optimize The URL
At first glance, you can easily think that URLs are not that important for SEO. In reality, highly-optimized URLs will help the bots to crawl the website. A proper URL structure will ease website indexation. At the same time, the URL is going to inform visitors about the topic of the page while improving user experience. Having a great user experience makes the audience stay on a website for a longer period of time.
