What to do with the oldest and boring blog posts is one of the unknowns that go through the minds of content creators who have been squeezing ideas and working their inspiration for some time. As a blogger, your business is about sharing ideas.
If you want to revamp those blogs, here are some ideas for optimizing older blog posts’ content:
Dress Your Oldest Blog Posts In New Clothes
That is, bring them to life with new formats. This may take more time, but do you know that many people prefer visual content to liven up the texts? This means that many people could be enjoying your content if you shared it more enjoyably. There is a part of your target audience that you are not connecting to yet.
You can utilize the content of the oldest blog posts and turn it into a podcast, slideshow, infographic, or video. You should take into account the content formats that generate the most traffic. This will not only put a new life on older content but also, you can share it on different platforms.
Give Your Posts A New Coat Of Paint
As suggested in the previous point, one of the best practices to take advantage of older blog posts is updating and supplementing new data and relevant information.
It’s not always necessary to create entirely new content to meet your publishing quota. Sometimes you can edit an old post and give it a new coat of paint. Change the publication date, and it will appear on your front page once more. You can update it in many ways:
– Add new images, screenshots, graphics, or other types of visual content.
– Delete and/or replace any obsolete information (including visual).
– Create a content update that adds a new value to the post.
– Reformat the post for better viewing.
– Improves general readability.
– Include new examples.
– Add latest information or tips.
– Give it a new and improved headline.
Sometimes a post doesn’t even need an update. If it’s still relevant today, you can re-launch it without changing anything.
Show Your Masterpieces
You may spend the same time, effort, and earning on all your posts. And yet some stand out more than others, either because you know more about the subject, you are more specialized, or you simply like it more. The worst thing about these posts is that they may have been buried by following your posting frequency.
How about you bring them out and re-give them visibility, so they are easy for new visitors to find? When a user is new and just met or subscribed, wouldn’t you want them to first find your masterpieces to make a good impression? You can do several things:
– Create a landing page with your best posts.
– Add a section on your blog where the best or most popular posts are shown.
– Give visibility to your masterpieces in networks with a certain frequency.
Republish The Oldest Blog Posts
Another alternative to getting traffic from older posts is simply by republishing them on other platforms and social media. In this case, you can edit your editorial calendar.
Instead of creating new content daily or posting the posts of the day on networks, you can go back months and make known old posts that can still impact and attract your audience. Of course, make sure that these contents are fully optimized and that their information is up to date.
Configure A Throwback Sequence
You already know how effective email marketing is. Why not take advantage of it to publicize the oldest blog posts? You can automate it to launch old posts.
When you have a blog, you already know that you have to continually update it. Of course, it is not enough to write anything. Google increasingly values quality posts, articles, and pages.
But when you’ve been publishing for a long time, it’s not always easy to find topics to write about in each post. There many times the problem or blockage can appear.
A good solution is to always stay informed about everything that has to do with the theme of your blog. And if you are also a professional, it should not only be an option, and it must be an obligation.
One of the main goals of leveraging and recycling older blog posts is to reach broader potential audiences. In this way, managing to generate income with a blog can become a simple task. Well, apart from what we have suggested here, MOZ has also proposed a few more ways.
What do you think of our 5 ultimate ideas to boost your old and boring blogs and gain more web traffic? We are sure that they will help you revitalize your website’s content and get more users to know you!
