Saturday, January 23, 2021
BloggingTub
  • Home
  • Marketing
    local marketing solutions

    Local Marketing Solutions For Multi-Location Businesses

    email marketing

    Email Marketing Campaign Advice To Increase Open Rates

    affiliate marketing

    3 Tips To Create A Converting Amazon Associate Website

    The Importance Of Blogs – Is It Still Effective?

    The Importance Of Blogs – Is It Still Effective?

    Content Marketing Strategy: An Insight

    Content Marketing Strategy: An Insight

    Revamp Your Old And Boring Blog To Turn The Traffic Tide

    Revamp Your Old And Boring Blog To Turn The Traffic Tide

  • Advertising
    content writing tips

    8 Ad Campaign Writing Tips To Improve Conversion Rates

    digital advertising

    Advantages And Disadvantages Of Digital Advertising

    google and facebook advertising

    Google Ads Vs Facebook Ads – What Option To Use?

    Top Tips To Boost Your Google Ads ROI

    Top Tips To Boost Your Google Ads ROI

    PROGRAMMATIC ADVERTISING

    WHAT IS A PROGRAMMATIC ADVERTISING PLATFORM?

    View-Through Conversion Options In Bing

    View-Through Conversion Options In Bing

  • SEO
    How To Boost Website Trust Flow

    How To Boost Website Trust Flow

    how to save money on SEO

    Ways To Save Money When Doing SEO Work

    How To Elevate Your SEO Writing Skills

    How To Elevate Your SEO Writing Skills

    Top SEO Blogs To Follow To Get A Holistic Idea

    Top SEO Blogs To Follow To Get A Holistic Idea

    2021 SEO Trends We Have To Prepare For Now

    2021 SEO Trends We Have To Prepare For Now

    5 Fatal Mistakes In SEO

    5 Fatal Mistakes In SEO

  • Social Media
    twitch channel

    Actionable Advice To Promote A Twitch Channel

    youtube video ads

    YouTube Video Ads – How It Works

    Digital Marketing Influencers on LinkedIn and Twitter in 2020

    10 Most Popular Digital Marketing Influencers on LinkedIn and Twitter in 2020

    linkedin business marketing

    LinkedIn For Business: How Can LinkedIn Be Used For Marketing?

    6 Twitter Plugins For Your WordPress

    Best 6 Twitter Plugins For Your WordPress Site

    Five Important Social Media Trends For 2020

    Five Important Social Media Trends For 2020

  • Technology
    • All
    • Software
    Apple Ratings

    An insight into Apple Ratings: The newest feature on offer by the iOS 14:

    CDP - A Unified Point Of Delivery

    CDP – A Unified Point Of Delivery

    Vue, Angular or React: Which Framework to Run for Your Project

    Vue, Angular or React: Which Framework to Run for Your Project

    Visual Search

    Why Is Visual Search Important? How Do You Use Visual Search?

    chatbot

    What Is A Chatbot? Why Are Chatbots Important?

    ARTIFICIAL INTELLIGENCE

    WHAT IS ARTIFICIAL INTELLIGENCE (AI)?

    • Software
No Result
View All Result
BloggingTub
  • Home
  • Marketing
    local marketing solutions

    Local Marketing Solutions For Multi-Location Businesses

    email marketing

    Email Marketing Campaign Advice To Increase Open Rates

    affiliate marketing

    3 Tips To Create A Converting Amazon Associate Website

    The Importance Of Blogs – Is It Still Effective?

    The Importance Of Blogs – Is It Still Effective?

    Content Marketing Strategy: An Insight

    Content Marketing Strategy: An Insight

    Revamp Your Old And Boring Blog To Turn The Traffic Tide

    Revamp Your Old And Boring Blog To Turn The Traffic Tide

  • Advertising
    content writing tips

    8 Ad Campaign Writing Tips To Improve Conversion Rates

    digital advertising

    Advantages And Disadvantages Of Digital Advertising

    google and facebook advertising

    Google Ads Vs Facebook Ads – What Option To Use?

    Top Tips To Boost Your Google Ads ROI

    Top Tips To Boost Your Google Ads ROI

    PROGRAMMATIC ADVERTISING

    WHAT IS A PROGRAMMATIC ADVERTISING PLATFORM?

    View-Through Conversion Options In Bing

    View-Through Conversion Options In Bing

  • SEO
    How To Boost Website Trust Flow

    How To Boost Website Trust Flow

    how to save money on SEO

    Ways To Save Money When Doing SEO Work

    How To Elevate Your SEO Writing Skills

    How To Elevate Your SEO Writing Skills

    Top SEO Blogs To Follow To Get A Holistic Idea

    Top SEO Blogs To Follow To Get A Holistic Idea

    2021 SEO Trends We Have To Prepare For Now

    2021 SEO Trends We Have To Prepare For Now

    5 Fatal Mistakes In SEO

    5 Fatal Mistakes In SEO

  • Social Media
    twitch channel

    Actionable Advice To Promote A Twitch Channel

    youtube video ads

    YouTube Video Ads – How It Works

    Digital Marketing Influencers on LinkedIn and Twitter in 2020

    10 Most Popular Digital Marketing Influencers on LinkedIn and Twitter in 2020

    linkedin business marketing

    LinkedIn For Business: How Can LinkedIn Be Used For Marketing?

    6 Twitter Plugins For Your WordPress

    Best 6 Twitter Plugins For Your WordPress Site

    Five Important Social Media Trends For 2020

    Five Important Social Media Trends For 2020

  • Technology
    • All
    • Software
    Apple Ratings

    An insight into Apple Ratings: The newest feature on offer by the iOS 14:

    CDP - A Unified Point Of Delivery

    CDP – A Unified Point Of Delivery

    Vue, Angular or React: Which Framework to Run for Your Project

    Vue, Angular or React: Which Framework to Run for Your Project

    Visual Search

    Why Is Visual Search Important? How Do You Use Visual Search?

    chatbot

    What Is A Chatbot? Why Are Chatbots Important?

    ARTIFICIAL INTELLIGENCE

    WHAT IS ARTIFICIAL INTELLIGENCE (AI)?

    • Software
No Result
View All Result
BloggingTub
No Result
View All Result
Home Social Media

Social Media Video Marketing Tips To Dominate 2020

Admin by Admin
May 1, 2020
in Social Media
0
Social Media Video Marketing Tips To Dominate 2020
12
SHARES
144
VIEWS
Share on TwitterShare on Facebook

When it comes to social media marketing in 2020, it is clear that video will be the most important content type marketers need to look at. Statistics show that 81% of businesses now use video in their marketing campaigns and in 2020, 92% of marketers believe video is a huge part of the strategy they will use.

There is no denying that content will dominate and video will be big in social media marketing but unfortunately, not everyone is prepared for it. This is why some help might be needed. The following social media video marketing tips will help you to dominate 2020.

Use native videos

Facebook can be really effective to engage with your audience and share videos. However, most people just share a link to a video posted on YouTube. This is not as effective as posting directly on Facebook. A Quintly study showed that native videos on Facebook get more interactions (by 110%) and are shared 478% more times.

Facebook prioritizes native videos. They automatically play when scrolling in the feed and play inside the environment of the social network. Native videos improve the Facebook user’s experience so they become very important for marketing campaigns.

Focus on value

While video is important for online branding, it can be completely useless when it does not offer some sort of value for the viewer. The most effective videos are short and really useful. These help the brand to attract good attention, improve organic reach and spread positive brand awareness.

While long-form video is very effective on YouTube, on other social networks, short-form is preferred. Hubspot analyzed social media video and determined the following time frames that get the best results for marketing campaigns:

  • YouTube – 2 minutes videos
  • Facebook – 1 minute videos
  • Instagram – 26 seconds videos
  • Twitter – 45 seconds videos

The time listed does not mean that it is enough to produce short videos. They need to offer real value in order to be effective.

Make the first seconds attractive

The attention span of the average social media user is much lower than most people think. Because of this, you need to capture attention in 10 seconds or even less.

As you create video content, the script needs to pay close attention to the start. The most audience is lost in the first 30 seconds so you need to give viewers a reason to stick till the end. They need to be interested.

As an extra tip, make sure that you add subtitles. This is because around 85% of videos on social networks are auto-played. This happens without sound. Having subtitles helps to gain attention.

Tell a story

The main reason why videos did not initially get traction on social media was that marketers used the environment as a way to present ads. Brands that try to blindly push services and get sales fast do not have results.

On social media, video marketing is all about telling stories. Storytelling is right now the most effective sales pitch a brand can use. In order to implement it in social media marketing, you need to follow three important steps:

  • Introduce relatable characters
  • Add an attention-grabbing angle
  • Offer a resolution

Video content on social media has to properly showcase the brand. Any brand needs a personality so storytelling can work in any possible industry.

Always use CTAs

At the end of the day, you use video content on social media with a goal in mind. Due to this, you always need a good CTA (call to action) included. Without them, the viewer cannot possibly know what you want him/her to do.

Unfortunately, creating really effective call to actions is not simple. It involves a lot of trial and error to see exactly what works for the brand. Fortunately, thanks to the countless tools available for marketers right now, this is easier than ever.

What needs to be remembered about CTAs in social media videos is that they have to perfectly align with the goal of the campaign and they have to be tested to always use what is very effective. If this is done, the ROI of the campaign is drastically increased.

Tweet3Share5
Previous Post

Most Common SEO Mistakes That Hurt Blog Rankings

Next Post

Five Important Social Media Trends For 2020

Admin

Admin

Related Posts

twitch channel
Social Media

Actionable Advice To Promote A Twitch Channel

by Admin
December 1, 2020
youtube video ads
Social Media

YouTube Video Ads – How It Works

by Lesley Campbell
November 20, 2020
Digital Marketing Influencers on LinkedIn and Twitter in 2020
Social Media

10 Most Popular Digital Marketing Influencers on LinkedIn and Twitter in 2020

by Alex D'Costa
September 15, 2020
linkedin business marketing
Social Media

LinkedIn For Business: How Can LinkedIn Be Used For Marketing?

by Lesley Campbell
June 10, 2020
6 Twitter Plugins For Your WordPress
Social Media

Best 6 Twitter Plugins For Your WordPress Site

by Lesley Campbell
April 30, 2020
Next Post
Five Important Social Media Trends For 2020

Five Important Social Media Trends For 2020

Recommended

3 Local Search Engine Optimization Tips Every Site Owner Needs To Know

3 Local Search Engine Optimization Tips Every Site Owner Needs To Know

May 1, 2020
Social Media Video Marketing Tips To Dominate 2020

Social Media Video Marketing Tips To Dominate 2020

May 1, 2020

Categories

  • Advertising
  • Marketing
  • SEO
  • Social Media
  • Software
  • Technology

Don't miss it

content writing tips
Advertising

8 Ad Campaign Writing Tips To Improve Conversion Rates

December 15, 2020
local marketing solutions
Marketing

Local Marketing Solutions For Multi-Location Businesses

December 10, 2020
twitch channel
Social Media

Actionable Advice To Promote A Twitch Channel

December 1, 2020
email marketing
Marketing

Email Marketing Campaign Advice To Increase Open Rates

November 20, 2020
youtube video ads
Social Media

YouTube Video Ads – How It Works

November 20, 2020
digital advertising
Advertising

Advantages And Disadvantages Of Digital Advertising

November 18, 2020
BloggingTub

Blogging Tub helps you to improve you online branding. Stay tuned with us to keep updated on latest trends and tricks on SEO and social media marketing

Categories

  • Advertising
  • Marketing
  • SEO
  • Social Media
  • Software
  • Technology

Recent News

content writing tips

8 Ad Campaign Writing Tips To Improve Conversion Rates

December 15, 2020
local marketing solutions

Local Marketing Solutions For Multi-Location Businesses

December 10, 2020

© 2020 Blogging Tub

No Result
View All Result
  • Home
  • Marketing
  • Advertising
  • SEO
  • Social Media
  • Technology
    • Software

© 2020 Blogging Tub