When it comes to social media marketing in 2020, it is clear that video will be the most important content type marketers need to look at. Statistics show that 81% of businesses now use video in their marketing campaigns and in 2020, 92% of marketers believe video is a huge part of the strategy they will use.
There is no denying that content will dominate and video will be big in social media marketing but unfortunately, not everyone is prepared for it. This is why some help might be needed. The following social media video marketing tips will help you to dominate 2020.
Use native videos
Facebook can be really effective to engage with your audience and share videos. However, most people just share a link to a video posted on YouTube. This is not as effective as posting directly on Facebook. A Quintly study showed that native videos on Facebook get more interactions (by 110%) and are shared 478% more times.
Facebook prioritizes native videos. They automatically play when scrolling in the feed and play inside the environment of the social network. Native videos improve the Facebook user’s experience so they become very important for marketing campaigns.
Focus on value
While video is important for online branding, it can be completely useless when it does not offer some sort of value for the viewer. The most effective videos are short and really useful. These help the brand to attract good attention, improve organic reach and spread positive brand awareness.
While long-form video is very effective on YouTube, on other social networks, short-form is preferred. Hubspot analyzed social media video and determined the following time frames that get the best results for marketing campaigns:
- YouTube – 2 minutes videos
- Facebook – 1 minute videos
- Instagram – 26 seconds videos
- Twitter – 45 seconds videos
The time listed does not mean that it is enough to produce short videos. They need to offer real value in order to be effective.
Make the first seconds attractive
The attention span of the average social media user is much lower than most people think. Because of this, you need to capture attention in 10 seconds or even less.
As you create video content, the script needs to pay close attention to the start. The most audience is lost in the first 30 seconds so you need to give viewers a reason to stick till the end. They need to be interested.
As an extra tip, make sure that you add subtitles. This is because around 85% of videos on social networks are auto-played. This happens without sound. Having subtitles helps to gain attention.
Tell a story
The main reason why videos did not initially get traction on social media was that marketers used the environment as a way to present ads. Brands that try to blindly push services and get sales fast do not have results.
On social media, video marketing is all about telling stories. Storytelling is right now the most effective sales pitch a brand can use. In order to implement it in social media marketing, you need to follow three important steps:
- Introduce relatable characters
- Add an attention-grabbing angle
- Offer a resolution
Video content on social media has to properly showcase the brand. Any brand needs a personality so storytelling can work in any possible industry.
Always use CTAs
At the end of the day, you use video content on social media with a goal in mind. Due to this, you always need a good CTA (call to action) included. Without them, the viewer cannot possibly know what you want him/her to do.
Unfortunately, creating really effective call to actions is not simple. It involves a lot of trial and error to see exactly what works for the brand. Fortunately, thanks to the countless tools available for marketers right now, this is easier than ever.
What needs to be remembered about CTAs in social media videos is that they have to perfectly align with the goal of the campaign and they have to be tested to always use what is very effective. If this is done, the ROI of the campaign is drastically increased.
