Content marketing is a strategy that is increasingly increasing the success of companies in various market segments. And the Blog is a content marketing tool, which is essential to increase results.
According to statistics, about 87% of companies frequently update a blog to gain new customers. It is interesting that right away gives a good reason for your company to have a corporate blog.
However, if you want to know some more reasons to invest in this new market trend, check out this complete article!
The Importance Of A Blog For Company Growth
We can say that a blog is nothing more than a sharing of ideas. Therefore, a channel and a meeting point for your potential customers. As you may already know, Digital Marketing is increasingly proving to be an essential tool in attracting new customers. And why is it?
Today, consumers want to know more about a particular product or service. They are demanding and want something in return. If you can solve a customer’s question or problem, who do you think they will remember when they feel the need to buy?
The Blog also serves to awaken the desire to buy. Most people are unaware that they have a need. Your Blog can help these people meet a requirement even before it arises. And when it does, the first company they will think of is your brand.
Do you understand that Content Marketing is not a short-term strategy? It is a long way in which you need to prepare the customer, educate him, help him, and ultimately sell. It is a strategy that needs a certain amount of time to bring results. But the advantage is to bring customer loyalty to your company. It’s the Marketing that everyone loves, and the customers that you get, over time, will be your brand advocates and advocates. You can be sure of that.
What Subjects Can I Speak On My Blog?
That is where it gets. Most companies that think about having a corporate blog think that the Blog needs to be full of information about the company. And this is a big mistake. Remember, your blog posts need to match the type of relevant search that these potential customers do on Google daily.
Suppose you have a virtual kitchen products store. The big focus here is the kitchen universe, so you do a thorough diagnosis of keywords and realize that there is a lot of research on “how to choose an electric cooker.”
Then you decide to make a post with the following title: Benefits of an electric cooker or five steps to avoid making a mistake while buying. You will be solving a user problem and still showing that you can help him even more, just take the next step, which would be the conversion. If you are worried about blog traffic, then you can check this Blog.
When To Talk About My Company On The Blog?
Digital Marketing is a business tool, so complete that it has several steps – Attraction, conversion, and sales. When we talk about Content Marketing, we can also talk about the Journey of Purchase and the famous Sales funnel.
The attraction stage is right at the top of the funnel, and this is where you will attract many potential customers. Only if the total amount, only a small percentage will advance in the sales funnel. That is why your content needs to be relevant to these 3 steps.
In the final stage, sales are at the bottom of the funnel that you will talk about your company. In this step, you can showcase successful cases, webinars, customer recommendations, and talk more about your brand.
If we were to go back to the virtual kitchen products store example, to create a funnel bottom post, it would look like this: 10 best selling electric cooker models from Store X.
The potential customer will read this post and find several models of cookers that he or she is looking for. Now you will be one step away from making the purchase, just put a CTA to the store, and that’s it, a new purchase made successfully!
A Blog For Companies Is A Process That Sells More
The work of a corporate blog does not end there. In addition to having a lot of relevant content for your potential customers, who are continually looking for a company, it is content that can be easily shared.
If you publish a blog post on social networks, just imagine how many people you will reach? What if each of them marks a friend in the publication or shares on the timeline?
It is a tool for results. However, it requires a little patience to gain people’s credibility and relatively low investment compared to other Marketing actions.
Thus, having a corporate blog for companies is the best way to attract new customers, win them every day, and sell more.