2020 is a very important year for businesses from all around the world. We are hit by the coronavirus pandemic so sales and income are down in countless industries. This is why it is now more important than ever to use an effective SEO strategy that produces results. You cannot draft such a strategy and apply it without SEO tools though so let’s talk about the top ones that you should use this year. While there are hundreds that can be considered, we chose our preferred ones from different categories.
There is no way around not using Google Analytics. It is simply mandatory for SEO professionals and beginners because it offers a clear view of what is happening with the website. You can see traffic volume, sources and realize what the very best pages are so you can improve and replicate the success you achieve. Make sure you also use the Google Search Console.
This is a free Google Chrome extension that offers SEO information about sites right as you browse. You click a button and you see different SEO metrics thanks to WooRank. The tool is great to analyze the competition.
3. SEO Monitor
SEO Monitor is a paid tool that takes data from Google Analytics, combines it with rankings and solves a big problem for SEO professionals, the “not provided” message when looking at what keywords people use to reach your site. This is quite useful since it allows you to find keywords that work very well and similar ones to use in the future to add in the right places.
This SEO tool is great for when you do some local SEO work. It allows you to find NAP citations and even reverse engineer the citations that are used by the competition. You can even use some offline tracking features.
Most websites run on WordPress and when it comes to SEO plugins for this CMS, Yoast is widely considered to be the best. You are given clear indications about what should be changed and you always know if the SEO health of your site is as high as it should be.
This is a very effective keyword research tool because it simply offers better suggestions than others. It does not use seed keywords and relies on Reddit, thus the name.
This is similar to many tools that try to find what people ask online. The difference between QuestionDB and others is that you can easily sort the questions that are found by topic or popularity, together with seeing the source.
Practically everyone in the SEO industry knows SEMrush and professionals swear by its efficiency. You can use the tool to find all the top keywords competitors use and gain so much information that is simply not available anywhere else. If there is just one paid SEO tool to use, this is it.
SpyFu is a classic PPC tool that was recently upgraded to include many useful SEO features. You will love the keyword competition feature and the proprietary Keyword Kombat feature finds keywords the competition does not use. You can.
10. Agency Analytics
Agency Analytics is a technical SEO reporting tool that is created for the digital marketing agency. Clients can quickly understand what happens with social media and SEO. Also, the tool integrates with Twitter, YouTube and Google Analytics.
11. AMZ Tracker
This SEO tool is meant to help those that sell Amazon products. It works by tracking product rankings on the international Amazon sites and on the main Amazon.com. In addition, the product page is evaluated for all the important metrics, like high resolution images and positive reviews.
12. Authority Labs
This is a very easy-to-use and reliable SEO rank tracking tool. With the cheapest plan available you can track 250 keywords, which is more than enough for most people. Google+ Local results are also tracked.
BuzzSumo quickly gained popularity becoming a must-have SEO tool for many professionals. The tool makes it so easy to find great content and the Alerts system allows you to see when you are mentioned.
There are not many SEO specialists that will not recommend Ahrefs as being the best analysis tools for links in the industry right now. There is a massive index covering countless links and it is updated daily. At the same time, it is incredibly easy to use and intuitive.
Buzzstream is simply a must-have tool that is great when you perform serious outreach campaigns. Link building becomes streamlined and much more organized. You can even use it to find emails.
Sitechecker is an audit tool and SEO checker that helps you to quickly identify measure parameters and technical errors. There are numerous tools that you can use and that help you to check the health of your site, the rank for main keywords and even run backlink checks.
This is a tool that can help you to reach people that could get you published on huge news sites, like WSJ and the New York Times. It works by finding important journalists and makes the process more human by making it manual.
TubeBuddy helps you with video SEO and is aimed at improving your YouTube channel. It also features a very effective brand alert so you know when others mention you.
19. Majestic SEO
Last but not least, Majestic SEO is one of the very best SEO tools you can use in 2020. It analyzes your site and the backlinks you have, is dynamic and very easy to use. Different pricing plans are available so you can choose based on exactly what you need.
Our preferred best SEO tools for 2020 will surely help you to get more backlinks and improve your on-site search engine optimization. If you have the budget for it, this is a tool that you have to take into account.