Digital marketing completely changed the way we promote businesses. However, what works now might not work in a couple of months. This is an industry in which you need to keep adapting. If you do not do this, you lag behind and cannot adapt. The best example of this is building a content marketing strategy during the COVID-19 pandemic. Many do it wrong and miss out on countless opportunities.
If you want to reach the best possible ROI in marketing, you need to be a student. You need to keep learning. This is where the best digital marketing blogs below step in. Subscribe to them and read all the articles they write to be in the loop with all the topics that are important in the industry.
Moz is well-known for the SEO tools that it offers. We did not include it in our list of the very best SEO tools for 2020 simply because everyone in the industry already knows the brand. The company’s blog covers countless topics related to inbound marketing and search marketing. Industry experts are often interviewed so they offer advice, experience, how to articles and insights. When it comes to online marketing and industry news, this is the blog you have to visit first.
When it comes to marketing training and education, the Content Marketing Institute instantly stands out. It does wonders in helping brands retain and attract customers with the use of multi-channel and compelling storytelling. The blog gives you access to expertise coming from top content marketers and numerous ideas you can use in your campaigns. Different topics that are of importance are covered, including industry news, campaign measurements and how to build an audience.
This highly-respected brand covers promotions, technology, advertising and digital marketing. You can also read articles about trending topics, breaking news and data projections. Subject matter experts are often invited to offer their input and actionable insights are often offered to those that want to improve online marketing campaigns.
When it comes to search engine optimization news, Search Engine Journal is the very first information source that you have to check. News is often sourced straight from Google and very advanced tips about PPC and SEO are shared. Did an algorithm update happen? This blog will talk about it and will give you the information you need to adapt to it.
There is nobody in the digital marketing world that does not know Neil Patel. His blog shares his immense marketing knowledge and gives you actionable insights that can be used to improve the quality of your entire campaign. All his posts feature highly engaging content. Many of them are in podcast and video format so you can easily check them out when on the go.
HubSpot is a very good marketing automation company. It is widely mentioned as having invented inbound marketing. While this is definitely debatable, there is no way to deny the fact that HubSpot’s blog is a wonderful source of digital marketing information. Very valuable content is presented and this led to the blog being read by literally millions of people daily.
SEMRush offers great digital marketing tools, especially when it comes to market research. At the same time, its blog is always checked by the top search marketing professionals. This is mainly because of the great leadership content provided, together with articles about link building strategies, how to optimize sites and more.
If you want news right from the source, this is it. Google shares official news here about countless SEO-related topics. You can easily get all the latest updates and although the information is technical, it is very important. Everyone that is into the technical side of search engine optimization needs to subscribe to the blog.
This blog allows marketing practitioners to improve their SEO knowledge with great opinion pieces and how to articles meant to be read by industry experts. The expertise that is offered is also quite useful for a beginner. Just keep in mind that the posts on this blog are data heavy, with connections made with the features of the tool. Even if some of the blog posts promote the SEO products, most of the information offered offers value to all marketing professionals.