Do you know the average Google Ad text conversion is less than 3.0%? That’s even better because for the display texts it goes below a percentage. As a marketer, you spend a lot of money to launch your ad campaign, and that means you should expect some results in terms of ad ROI.
Sometimes you need SEO tools to make your ad words a success. In this article, we give you some tips to help you optimize your Google Ads ROI. Continue reading to find out some hacks to reduce your cost per click and convert more users on both text and display ads.
Optimize Your Website For Google Ads
The first step to maximizing your website ROI is to optimize your website. Most people are using their mobile phones to access the internet. That means you should make your website mobile-friendly for a majority of users.
It doesn’t make sense driving more traffic to your website if it has a bad mobile experience. Actually, 74% of users are likely to abandon a website that is not mobile-friendly.
Another factor to work on is the website load time. It should only take less than 3 seconds to load your web pages. If your website takes minutes to load, users won’t wait all that time. Sites that take long to load are difficult to navigate, and this results in low ad ROI because users don’t get the chance to view your content.
Improve Your Ad Quality Score
A low ad quality score means a low ad ROI. Google punishes websites that offer a low-quality experience for users. That is the reason you will pay more for your ads if you don’t optimize your content or improve your site speed. Google only rewards sites that meet the following requirements:
- Improves the click-through-rate (CTR): If your ad contains the target keyword, but you still realize a low CTR, it means you are creating irrelevant content.
- Keyword relevancy: the primary keyword you use in your ad should be relevant to the content you create and the target audience.
- Landing page quality: Your site landing page should deliver what you promise on the ads. Google crawls around to determine how users respond when visiting your home page. If the user experience is bad, you record a high bounce rate and Google awards you a low-quality score.
Ad relevancy is significant to achieving a higher quality score. Therefore, organize your keywords when creating the content on your landing page. The keywords on the ad should be consistent with those on the landing page to ensure relevancy.
Users always look for something relevant to what they are searching for on Google. You can segment your audience into various ad groups and create content that focuses on each group’s unique preferences. By delivering targeted content, you can increase your ad quality score and save on pay per click.
Start by collecting useful insights on your target customers; what they like to see on your site, their location, and what their shopping behavior. With the right information about your target audience, you can easily optimize for ecommerce and structure your ads to meet their preference and increase your CTR and conversion in the shortest time.
Dynamic Keyword Insertion (DKI)
Dynamic Keyword Insertion (DKI) is a technique that enables you to update your ads based on keywords that trigger the ad display on Google. With this technique, you can automatically update your landing page and product pages with the relevant keyword that most users are searching on Google.
You can make the target keywords in your landing noticeable by bolding or inserting a clickable link on them. This way, you add more weight to the target keyword and improve your CTR. When you apply DKI the right way, you can boost your ad ROI with time.
Use Google Ads Extension
You can improve your ad quality score and ROI using Google Ads Extension. With this tool, your ad will display a lot of features such as product review, calls, location, callouts, and site links.
Users are more likely to click on your ad when it’s more appealing. Some users will also get the information they want, like your address, without visiting your site.
You can do a lot to improve your Google Ad ROI. Start by optimizing your website for mobile, improve its load time and make your landing pages relevant to the ads. With all these tips, you can boost your ad campaign ROI with time.