While many consider them similar or even the same, digital marketing and search engine optimization (SEO) have separate definitions and functions. They do have a symbiotic relationship where they complement each other and each cannot work on their own.
An SEO service, for example, is used by businesses to tweak their site to improve their position in search ranking. SEO providers use numerous tools to achieve the desired result and are, in reality, a subset of digital marketing. SEO integrates and uses digital marketing and to accomplish optimization targets.
· Defining Digital Marketing and SEO
We have noted that while digital marketing and SEO is not the same thing, they do share many similar characteristics. An SEO specialist uses tools to enhance and structure a website to position it to benefit from increased traffic.
Digital marketing, therefore, can be said to be a type of marketing strategy that uses search engine optimization as one of the top tactics used to communicate brands to target audiences. It may sound too technical of a term, but its concept is quite easy to comprehend and execute.
Digital marketing requires cooperation with SEO services in creating enhanced visibility for a company. Advertising campaigns is one such area where digital marketing works in tandem with SEO. Digital marketers can attract new customers via increased traffic using SEO.
Businesses need to be alive to the latest marketing trends to stay competitive and relevant. With the evolution and influence of technology, digital marketing has become one of the most reliable and efficient ways of reaching customers.
In an online environment where many other businesses are offering the same product or service, how does a company ensure that it is most visible to customers? SEO plays a critical role here. If properly implemented, you can increase website traffic, conversion, and ROI with great SEO.
· Creating Quality Content
Generating traffic is one thing, but keeping people engaged on your website long enough to see what you can offer is quite another. The average person spends roughly fifteen seconds on a web page, so engaging content will make the difference between users walking away or converting into customers.
In a brick and mortar retail store customers walk in and check out the shelves, deciding whether to buy or not depends primarily on whether or not they like what they see. Similarly, online shoppers will only positively respond if what you are offering is of acceptable quality.
· Website Optimization and Marketing
The avenues for data collection are numerous, and how the end user applies this information can determine the chances of business success. Digital marketing has the added advantage of generating data, as opposed to traditional mediums such as direct mail and print
Researching your competition is an excellent place to start when planning to launch a website. It is crucial to optimize all aspects of a website. Adding images, using external links, blogging, among other strategies, go a long way in keeping a site engaging.
Consistent testing and adjusting of a website serve to keep it fresh and relevant. Strategies and plans require a fluid component. Business online is fast evolving, and so is the waysearch engines rank. When competitors change the construction of their web presence, it affects you, and it is, therefore, essential to remain proactive.
On and off-page optimization used together can be used to increase visibility and user traffic. SEO makes website navigation easier for users and search engines alike by suitably rearranging your links and architecture.
Final Thoughts
SEO intertwines with so many disciplines within digital marketing. It is an ever-evolving strategy that brings new opportunities with it each day.
