The growth of video marketing is quite obvious. Every single marketer realizes how important it is to properly use video in the modern marketing scene because around 85% of internet users in the US watched video content every single month in 2018. This statistic practically started the modern evolution of video marketing as businesses started to be aware of how effective video content can be.
Because of all this, let’s take a look at some really important video marketing statistics that are highly relevant in 2020.
Video Content Demand Is On The Rise
Video content preference used to be limited to entertainment content. This is no longer the case. According to Hubspot, 54% of consumers in 2018 now want to see content from the supported businesses or brands. This keeps going up.
There is a huge increasing demand for video content. This is why industry influencers are proactively producing videos. We see this as being a reality because it is much easier for people to pay attention to the information presented in a video format. While it is very easy to skip written and audio content, with video, brands can easily gather attention with video.
Video Became A Strong Marketing Tool
A 2019 report by Wyzowl showed us that 87% of marketing specialists were using video in their marketing campaigns. Right now, marketing professionals simply cannot miss out on the video content opportunities that exist.
Since the demand is going up, marketing professionals now understand that video is very important. User engagement is increased and brand trust is automatically improved because the content that is delivered to users is exactly what is desired.
Social Media Videos Are Very Popular
The State of Social Video Marketer Trends 2018 report highlighted that 73% of consumers then were influenced by the social media of the brands when making buying decisions. This only went up since then. Nowadays, people look for information on Google and on social media before making a purchase.
While so many business owners focus on the use of innovative technology, like artificial intelligence in chatbots, marketers understand that video is now a huge influence on the buying decisions of customers. That is why they constantly push for the use of really good video on social media.
Marketers Are Satisfied With Video Marketing ROI
Ever since 2018, we found out that 88% of video marketers are really happy with the return on investments of campaign efforts carried out on social media (Animoto, 2018). This did not change because of the fact that video ads work much better than many other ways to advertise on social networks.
Companies now successfully utilize video marketing in order to build brand awareness, brand trust, increase sales, inform customers of important facts, and reach out to numerous potential customers. Usually, we see marketers focused on video ads and marketing video content on Facebook, YouTube, and Instagram.
Video Marketing Is Effective To Generate Leads
Video marketers surveyed by Optinmonster responded at a rate of 66% that they receive more qualified leads every single year. It was also concluded that there was a brand awareness increase of 54% while 93% of the marketers declared they landed new customers because of the use of video content on social networks.
What we can learn from this is that video offers better and more leads. This is in part because the content can help out a lot when it comes to education. Marketers can educate customers through the use of highly interactive visuals. The use of video is particularly effective when implemented in well-built sales funnels.
37% Of Video Viewers Stay To Watch Until The End
There is this belief that people simply do not stay to watch the entire video so it is not worth using such content. Hubspot showed that this is incorrect. 37% might not seem like a large number but when compared with the other content types possible in modern digital marketing, it is quite obvious that there is a clear advantage marketers realize.
Video marketing is more effective than ever. As people use more and more smart devices to browse the internet, this is going to continue. Videos will keep being really relevant and every single marketer needs to seriously consider implementing them in their campaigns.