By now, you are surely aware of the fact that video marketing is very important when you want to promote something on the internet. In fact, one video was highlighted by Forrester Research as being worth a huge 1.8 million words. And in order for videos to be effective in a marketing campaign, they need to tell a story. This is a lot easier said than done.
Unfortunately, video storytelling is not as simple as you might think. Regardless of whether you want to grow your YouTube channel, your Twitch channel, or simply a business, here are some great video storytelling tips you can use in your next campaign.
Engage Your Audience With Humor
Most brands out there do not use humor. This is especially the case when referring to B2B establishments. But it can be very effective. You can actually use humor even when you do not expect that this is a good idea, as long as you do it properly.
Remember the fact that when you present a video, it is people that watch it. If you can make people laugh, your clips become memorable, which quickly creates positive associations with the brands you promote.
Take Advantage Of Creativity
A very important part of video marketing is clearly conveying a message. The best way to do this is to simply start with the most important message. However, after you present that message, it is important to find brand new ways in which you can present it. Just surprise yourself with all the new ideas that come to mind. Eventually, you will come up with something that is going to surprise the audience and will be so creative that it will be instantly memorable.
Don’t Forget About The Structure Of A Story
Even if you only have a few minutes or even seconds to tell your brand’s story through a video, you have to do it in an appropriate way. A vital part of this is creating an actual story, not a part of it.
Keep in mind that stories have beginnings, middle sections, and endings. Think about these before you start filming. Storyboard the story and write a suitable script, the one that can accompany what you try to say.
Focus On Visuals
One of the best things you can do to increase video marketing results is to utilize sounds and visuals when you want to convey messages. Just stating the message simply does not work. You have to think about the way in which audio, colors, angles, and a whole lot more can work together. Your purpose should be to create some sort of feeling in the viewer.
As an extra related tip, you should never just blindly blast people with visuals of your products. They have to be included in a natural way in your story.
Tell Just One Story
Last but not least, you should only tell one story in your videos. When you try to add more, the attention of the audience is lost. Video storytelling is just more successful when it follows one concise and clear storyline.