Visual search can be defined as artificial intelligence technology. It allows the users to conduct internet searches with the use of pictures instead of keywords. The process is different than that of “Image Search”. With the visual search, everything starts with an image. Then, deep neural networks are utilized to decipher. This takes into account size, color, shapes, and more. After the visual search is done, the user is told what place or object is searched.
The vast majority of information we receive is visual. That is why visual search can be so effective when you want to create a very effective digital marketing strategy. Even the top digital marketing blogs now talk about voice search so why not see if you can use it?
5 Ways Visual Search Will Change How You Market
Raise Expectations For Digital Transformation
Nowadays, visitors actually expect to find products with the use of images. For instance, customers that use text-based search spend on average 2 minutes and 37 seconds to locate the right type of dress to buy. With the use of visual search, the search time drops to just 27 seconds.
All this practically means that visual search can be used in order to offer a much better service to your customers. You implement it on an eCommerce site and it is very simple for the visitor to find an appropriate product to check out.
Social Influencer Optimization
Influencers are oftentimes used in modern retail industry campaigns. This is especially the case when referring to luxury brands, activewear, and beauty brands. However, in order to help the influencer to reach full potential, you need to offer some help. Visual search is a tool you can use.
Social influencers often post about what they wear. They recommend it. With visual search, you can have customers buy much more from a specific retailer. This is possible through picture scanning and through offering similar options.
Shoppable Content
In the past, companies spent a lot of money on some physical ads that were impossible to track. Nowadays, companies use content marketing and do not really understand ROI. You can take advantage of visual search to improve the entire process by simply embedding images into content. Then, you allow the users to go right to the products. This allows the content to quickly come to life. In this case, visual search also helps marketers to see the exact impact of the produced content.
Visual Search And SEO
Search engine optimization takes a lot of work. This is in part because of all the needed tagging. With visual search, the marketer can work much smarter instead of harder.
We now have access to technology that utilizes deep tagging, which is a very useful image-to-text feature capable of automatically tagging images and then making them easy to interpret for the search engines. With deep tagging, it is very simple to create tags for images in milliseconds.
To put it as simple as possible, visual search makes images SEO-ready. Textual search engines can understand what is presented in them and customers can easily discover them.
Offering Something New To Customers
Customers use visual search since they need inspiration. As a result, people simply want to be told by someone what they want. This is not something that individuals can admit to because they do not know that they need what is oftentimes recommended.
Artificial intelligence can be used in order to serve up similar products or to present complementary products. Customers are discontent. Marketers need to cater to the evolving desires of the individuals and they have to offer creative solutions.
Conclusions
Visual search is a rather underutilized marketing tool that is available for businesses of all sizes. You can easily take advantage of the technology, just as you do with voice search.
In the future, we expect more and more people to use mobile devices to access the internet. They will want to use voice and visual search in order to make browsing simpler and faster. This is not at all something that is easy to take into account if you never encountered or used such technology. However, it is something that is mandatory if you want to be competitive in the modern marketing world.
