Online branding is vital nowadays for absolutely every single business that wants to represent itself on the internet. However, most business owners have no idea what to do in order to properly brand a business online.
While there are countless things that can be said about the topic of online branding, one of the important ones is to market your brand using video. This offers some really interesting advantages that you should be aware of. We will talk about it below.
Increased trust and relatability
One of the best ways to relate to the customer is to present your business through video. This is because the video literally puts a face on a name. It allows the audience to see the fact that the business is genuine and not a corporate thing.
No matter what you might think, people want to buy from people, not from a company. When your potential customers have confidence and they see you as someone that can be trusted, there is a much higher possibility that a purchase will be done.
Use social to reach extra customers
Social media is wonderful for when you want to reach more customers than what you get in the real-world. If you take into account current video trends and tips, you entice people to share your content with others. The message that you have offers the opportunity to easily engage with extra people. This is especially the case in the event that you have access to a marketing budget.
Presenting extra information in a lot less time
One thing that you might not know is that the human brain processes video information 60,000 times faster than information presented through text. Basically, video stands out as a highly passive experience when compared to reading text. The audience can easily become fully immersed in the message that is conveyed by the brand. The emotional connection you can achieve combined with extra information offered in a shorter time frame can be a wonderful branding opportunity.
Google prefers video content
Google aims to offer highly relevant information. When the search engine giant decides that your content is valuable, it gets bumped up in rankings.
Until a few years ago, text was the king of SEO. Nowadays, things are changing. This has been the case ever since Google purchased YouTube. Now, Google algorithms actually favor video content.
You can stand out
Whenever you have competition (and every single business in the world has competition), you want to stand out from the crowd. Video can so easily get this done for you. It is a huge part of modern content marketing. In fact, over 70% of companies now plan to put more money into video marketing in the near future.
Final thoughts
As you can see, video marketing is nowadays a huge part of online branding. You need to seriously consider creating some content that will perform really well. Video is now what people think will rule the marketing world in the future. Being among the first that use video can be a huge advantage.
